E298 | Why LLM Agents Are Now your VIP Visitors and How to Optimize for Them

About this episode

In this episode, Kevin White discusses the impact of LLM agents on online information discovery and marketing strategies.

Today on the show, we have Kevin White, Head of Marketing at Scrunch AI, a platform helping brands stay discoverable in the era of AI-powered search. Kevin brings experience from leading go-to-market and marketing teams at Segment, Retool, and Common Room, as well as advising fast-growing startups like Ashby, Deepnote, and Gretel.ai. In this episode, we explore how the rise of answer engines like ChatGPT and Perplexity is reshaping how people find information online—and what it means fo...

People in this episode

Guest: Kevin White

Topics covered

• LLM Agents
• AI-powered search
• Marketing

Keywords

• ChatGPT
• Perplexity
• Scrunch AI
• answer engines

Mentioned in this episode

Products: Perplexity, Scrunch AI, ChatGPT

Books & works: E298

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