E302 | Why 51% of Subscribers Cancel Each Year—and How to Reduce Voluntary Churn
From CHURN FM by Andrew Michael
February 25, 2026 · 34 min · Episode 301
About this episode
The episode discusses insights from Recurly's 2026 State of Subscriptions report, focusing on trends in subscriber churn.
Today on the show, we have Priya Lakshminarayanan, CPO of Recurly, a subscription management platform empowering brands like Twitch, PupBox, Sprout Social, and Pipedrive to launch, scale, and optimize subscription experiences. In this episode, we dive deep into Recurly's 2026 State of Subscriptions report, uncovering surprising trends that challenge conventional wisdom about churn. We explore why "selective churn" might actually reflect stronger consumer intent rather than fatigue, and ...
People in this episode
Guest: Priya Lakshminarayanan
Topics covered
- churn
- subscription management
- consumer intent
Keywords
- voluntary churn
- selective churn
- subscription experiences
Mentioned in this episode
Products: Recurly, Twitch, PupBox, Sprout Social, Pipedrive
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