E300 | Building Retention into Your DNA: Matthew Tharp on Churn Signals, ICP & Cold Email

About this episode

Matthew Tharp discusses the importance of building retention into a company's DNA from the start.

Today on the show, we have Matthew Tharp, CEO of Hunter.io, the all-in-one email outreach platform used by over 4 million people to identify prospects and run cold email campaigns. Previously, Matthew was VP of Worldwide Retention at LogMeIn, where he owned NRR across nine products—giving him a rare masterclass in retention challenges at different stages and scales. In this episode, we uncover why retention isn't a problem you solve when growth stalls—it's DNA you build from day one. Matthew ...

People in this episode

Guest: Matthew Tharp

Topics covered

• retention
• churn signals
• cold email
• customer success

Keywords

• email outreach
• Hunter.io
• LogMeIn
• NRR

Mentioned in this episode

Products: Hunter.io, LogMeIn

Books & works: Building Retention into Your DNA

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