EP297 | How Freemius Aligns Pricing With Growth to Reduce Graduation Churn

EP297 | How Freemius Aligns Pricing With Growth to Reduce Graduation Churn

From CHURN FM by Andrew Michael

November 5, 2025 · 32 min · Episode 297

About this episode

Vova Feldman discusses the evolution of Freemius and its new pricing model aimed at reducing graduation churn.

Today on the show we have Vova Feldman, the Founder and CEO of Freemius. In this episode, Vova shares his experience in launching Freemius from a side project into a platform powering thousands of indie software businesses. We then discussed how Freemius is repositioning itself from its WordPress roots to become the go-to solution for small SaaS and desktop software businesses. We wrapped up by discussing their new transparent pricing model — designed to align with growth and reduce graduatio...

People in this episode

Guest: Vova Feldman

Topics covered

  • pricing
  • growth
  • churn
  • SaaS
  • software

Keywords

  • Freemius
  • indie software
  • WordPress
  • transparent pricing

Mentioned in this episode

Products: Freemius

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