Empanadas and Home Security: How Employee Experience Shapes Customer Loyalty
From CX Decoded By CMSWire by Dom Nicastro
August 26, 2024 · 19 min · Season 4 · Episode 12
About this episode
This episode explores how employee experience influences customer loyalty through insights from industry experts.
In this episode of CX Decoded, Dom Nicastro, editor-in-chief at CMSWire , and Michelle Hawley, senior editor at CMSWire, explore the intersection of employee experience (EX) and customer experience (CX) within the marketing landscape. The episode features insights from Gautam Pantakar, GM of Oldfield , and DeLu Jackson, executive VP and chief marketing officer at ADT . Gautam covers the importance of cultivating a strong organizational culture to enhance both employee and customer experiences . DeLu shares his approach to fostering innovation and emotional connections with customers, emphasizing the vital role that employees play in the overall customer journey.
People in this episode
Host: Dom Nicastro
Guests: Michelle Hawley, Gautam Pantakar, DeLu Jackson
Topics covered
- employee experience
- customer experience
- organizational culture
- marketing
- customer loyalty
Keywords
- employee experience
- customer experience
- organizational culture
- customer loyalty
- marketing
Mentioned in this episode
Organizations: CMSWire, Oldfield, ADT
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