Future-Proofing Brands: A Deep Dive With Winnebago and PatPat

About this episode

This episode explores brand evolution and the importance of customer insights with insights from marketing leaders at Winnebago and PatPat.

In this episode of "CX Decoded," Michelle Hawley, senior editor at CMSWire, takes a look inside the nuances of brand evolution in today's digital word, featuring Amber Holm, CMO at Winnebago Industries and Ranu Coleman, head of marketing at PatPat . In this episode, both leaders delve into the importance of customer insights in keeping brands relevant — and the challenges that come with repositioning in the consumer space. They also share strategies for maintaining brand integrity, including keeping existing customers happy while reeling in new audiences. Through in-depth interviews originally aired separately on the CMSWire TV show " The CMO Circle ," Holm and Coleman offer a deeper understanding of how established brands can stay ahead through change and innovation.

People in this episode

Host: Michelle Hawley

Guests: Amber Holm, Ranu Coleman

Topics covered

• brand evolution
• customer insights
• brand integrity
• digital marketing
• consumer space
• innovation

Keywords

• brand evolution
• customer insights
• marketing strategies
• brand integrity
• digital marketing
• consumer challenges

Mentioned in this episode

Organizations: Winnebago Industries, PatPat, CMSWire, The CMO Circle

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