Top 2025 Moves for CMOs and CX Leaders
From CX Decoded By CMSWire by Dom Nicastro
May 27, 2025 · 27 min · Season 4 · Episode 17
About this episode
Dom Nicastro and Sarah Kimmel discuss key findings from reports on the future of CMOs and customer experience.
In this episode of CX Decoded, Editor-in-Chief Dom Nicastro sits down with CMSWire's VP of Research, Sarah Kimmel, to unpack top findings from two pivotal reports: the 2025 State of the CMO and the 2025 State of Digital Customer Experience . Together, they explore the evolving skill sets required of modern CMOs, the cautious return of marketing budget growth and the ongoing struggle to accurately measure ROI. They also highlight how generative AI is seeing explosive, yet still largely unguided, adoption; how DX tools are finally showing results after years of frustration; and how personalization efforts are accelerating thanks to improved tech and behavioral insight.
People in this episode
Host: Dom Nicastro
Guest: Sarah Kimmel
Topics covered
- CMO
- customer experience
- marketing budget
- generative AI
- personalization
- digital experience tools
Keywords
- CMO
- customer experience
- marketing budget
- generative AI
- personalization
- digital tools
- ROI
Mentioned in this episode
Organizations: CMSWire, 2025 State of the CMO, 2025 State of Digital Customer Experience
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