Marketing Is a Growth Engine: A Wake-Up Call for CMOs
From CX Decoded By CMSWire by Dom Nicastro
March 31, 2025 · 12 min · Season 4 · Episode 16
About this episode
Jim Lecinski discusses the need for CMOs to shift from brand builders to growth drivers.
Too many marketers are chasing likes over results. Jim Lecinski, clinical professor of Marketing at Northwestern University and former Google executive, says it's time to reframe the CMO role—from brand builder to growth driver. In this episode, he breaks down how to stay customer-obsessed, navigate AI-driven search and get ready for Gen Alpha before they catch you off guard.
People in this episode
Host: Dom Nicastro
Guest: Jim Lecinski
Topics covered
- marketing
- CMO role
- customer obsession
- AI-driven search
- Gen Alpha
Keywords
- marketing
- CMO
- customer obsession
- AI
- Gen Alpha
- growth driver
- search
Mentioned in this episode
Organizations: Northwestern University, Google
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