Mind and Machine: Two Paths to Marketing Mastery

About this episode

This episode explores the intersection of humanity and technology in marketing, featuring insights from two CMOs.

We cover today the convergence of humanity and technology in today's marketing landscape, featuring insights from Karna Crawford, CMO at Marqeta , and Tom Wentworth, CMO at Recorded Future . In this episode, Karna shares her insights on how to bring a little bit of humanity into B2B marketing — while still getting all the benefits of modern-day technology. And Tom takes us through his strategic use of in-house media to build trust and credibility in the cybersecurity space.

People in this episode

Host: Dom Nicastro

Guests: Karna Crawford, Tom Wentworth

Topics covered

• marketing
• technology
• B2B marketing
• cybersecurity
• trust
• credibility

Keywords

• B2B marketing
• cybersecurity
• trust
• credibility
• in-house media
• marketing technology

Mentioned in this episode

Organizations: Marqeta, Recorded Future

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