Screenverse leaders share insight on DOOH buying strategy

About this episode

David Weinfeld and Montana Accavallo discuss the expectations of premium buyers in the digital out of home landscape.

In this episode of the CX Innovators podcast, moderated by Judy Mottl, editor of RetailCustomerExperience and DigitalSignage Today, David Weinfeld, co-founder and CEO at Screenverse, and Montana Accavallo, senior vice president of programmatic and client strategy at Screenverse, share insight on what premium buyers are looking for in the digital out of home landscape and how those expectations are shaping which networks win repeat, high-value spend. Weinfeld helps partners align technology, s...

People in this episode

Host: Judy Mottl

Guests: David Weinfeld, Montana Accavallo

Topics covered

• DOOH
• digital out of home
• buying strategy
• programmatic advertising

Keywords

• premium buyers
• high-value spend
• technology alignment

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