Why a loyalty program is a 'must have' for retailers

About this episode

Len Covello discusses the necessity of loyalty programs for retailers and what makes them successful.

In this episode of the CX Innovators podcast, Len Covello, CTO at Engage People, shares expert insights why no retailer today can get away without having a loyalty program and what a successful loyalty program should provide to shoppers. Consumers are participating in 17.4 loyalty programs on average, and program members want more ways to earn rewards and more ways to redeem rewards and more than half, 76%, want transactional rewards such as discounts and cashback options, according to an Ant...

People in this episode

Guest: Len Covello

Topics covered

• loyalty programs
• retail
• consumer behavior

Keywords

• rewards
• discounts
• cashback
• consumer participation

More episodes of CX Innovators

• Screenverse leaders share insight on DOOH buying strategy · February 25, 2026 · 19 min
• Modulate expert shares insight on responsible AI in voice channels · October 29, 2025 · 27 min
• Examining the powerful role music plays in the in-store customer experience · May 28, 2025 · 21 min
• How Gen Z is driving change in the retail customer experience · April 30, 2025 · 12 min
• CEO Chris King defines Monster Mini Golf's 'philosophy of fun' CX strategy · March 26, 2025 · 15 min
• UltronAI founder on how AI, computer vision enhance retail checkout, reduce shrink, optimize operations · February 26, 2025 · 26 min