Crafting Your Identity: Steps to Kickstart Your Brand from Ground Zero
From Digital Marketing Dive by Seth Goldstein & Friends
April 1, 2025 · 27 min · Season 4 · Episode 2
About this episode
Seth and Brian discuss essential steps to establish a brand from scratch, offering insights for novice marketers.
Welcome to another episode of Digital Marketing Dive with your hosts, Seth Goldstein from Goldstein Media and Brian Griffiths from BSTRONG Marketing. In today's episode, titled "How To Build Your Brand Up From Zero," Seth and Brian delve into the essentials of establishing a brand from scratch, offering valuable insights for those new to the digital world. They explore the significance of having a brand, differentiating it from mere reputation. The hosts discuss the critical steps of identifying your target audience and developing an ideal customer profile. They remind listeners of the importance of having a memorable and pronounceable business name and creating a consistent visual identity. They'll also touch on the crucial aspect of maintaining consistency across online platforms, ensuring your messaging resonates throughout. Join Seth and Brian as they share their experiences and expert advice, making branding approachable for even the most novice marketers. Whether you're starting a new venture or looking to refine your existing brand, this episode is packed with actionable insights to help you stand out in a crowded digital landscape. Tune in to learn how to make your brand…
People in this episode
Host: Seth Goldstein
Topics covered
- branding
- digital marketing
- target audience
- visual identity
Keywords
- brand identity
- customer profile
- online consistency
Mentioned in this episode
Products: WordPress, Wix
Books & works: Crafting Your Identity: Steps to Kickstart Your Brand, How To Build Your Brand Up From Zero,
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