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- 🇨🇦CA · Entrepreneurship#1345K to 30K
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5K to 30K🇨🇦100% - Active Followers
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425. What This Operator Did Differently When He Rebuilt His Coworking Business in a New Market
May 20, 2026
Unknown duration
424. Google Reviews: What Coworking Spaces Must Stop Doing Immediately
May 12, 2026
Unknown duration
423. From Underwater to 95% Occupied: A Coworking Turnaround Story
May 6, 2026
46m 35s
422. How This Coworking Space Cut Days on Market From 140 to Under 30
Apr 29, 2026
50m 05s
421. The Lead Follow Up System Every Coworking Space Needs to Fill Faster
Apr 22, 2026
37m 37s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 5/20/26 | 425. What This Operator Did Differently When He Rebuilt His Coworking Business in a New Market | Some coworking operators close one space and swear they'll never do it again. Matt Irvin closed his first coworking space during COVID...packed up his family, drove from California to Chicago in the middle of the pandemic...and opened another one anyway. Matt and I go way back to our CrossFit days in the Bay Area. We used to do Murph together, and I still remember him air squatting faster than everyone else while we talked about his idea to open a coworking space in Menlo Park. At the time, he and his wife Meg were trying to solve a very real problem: how do you create beautiful, welcoming workspace for therapists and small businesses without the cold, corporate feel? That idea became Cocial in Menlo Park. Then came COVID. This episode is packed with gems for operators: How Matt turned a massive curved-window flex space into an events business with 100+ events a year Why community matters more than ever in suburban coworking markets What operators miss when they focus only on desks and offices instead of creating a culture people want to belong to How he bootstrapped both spaces, negotiated free rent and TI, and built the first location himself with "burritos and beers" labor One of my favorite parts of this conversation is how much heart Matt brings to the business. You can feel how deeply he cares about creating spaces where people feel comfortable, connected, and supported. If you're thinking about suburban coworking, events, hospitality, or simply what it takes to start over and build again, this one is worth your time. Resources Mentioned in this Podcast: Matt Irvin on LinkedIn Cocial website Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube | — | ||||||
| 5/12/26 | 424. Google Reviews: What Coworking Spaces Must Stop Doing Immediately | If your coworking space lost its Google Business Profile tomorrow… how long would it take before your pipeline dried up? That might sound dramatic, but after digging into Google's latest review policy changes, I don't think it is. Google quietly rolled out major updates in April that completely change how coworking operators can ask for reviews. And some of the tactics many of us have used for years? They now violate policy. This episode is a wake-up call for coworking operators because your Google Business Profile is not just another marketing channel. It is the top of the funnel for your business. It drives local search visibility, social proof, SEO, and ultimately leads. I recorded this episode immediately after learning about these changes because the implications are huge. If your automations, signage, onboarding materials, or team scripts are out of compliance, you could start losing reviews… or worse, lose review functionality altogether. In this episode, I walk through: - The 8 major Google review policy changes coworking operators need to know right now - Why common review strategies are suddenly risky - How to audit your automations, QR codes, onboarding materials, and CRM workflows - What Google's AI enforcement tools are actually looking for - The safer, compliant ways to continue generating reviews and protecting your search visibility If your coworking business depends on local search traffic (and it does), this is one of the most important episodes I've recorded this year. Resources Mentioned in this Podcast: Google's official review policy Google's Maps UGC policy overview Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube | — | ||||||
| 5/6/26 | 423. From Underwater to 95% Occupied: A Coworking Turnaround Story✨ | coworkingbusiness turnaround+3 | Lea Latham | Katy Elite SuitesEverything Coworking | — | coworking spacebusiness turnaround+3 | — | 46m 35s | |
| 4/29/26 | 422. How This Coworking Space Cut Days on Market From 140 to Under 30✨ | coworking industrycareer growth+5 | Jessie Hathcock | The Loading Dock | — | coworkingentrepreneurship+5 | — | 50m 05s | |
| 4/22/26 | 421. The Lead Follow Up System Every Coworking Space Needs to Fill Faster✨ | lead follow-upsales process+3 | — | — | — | lead problemfollow-up problem+5 | — | 37m 37s | |
| 4/15/26 | 420. How One Coworking Space Hit an 80% Tour Show Rate (And the Tech Behind It)✨ | coworking space managementtech solutions+3 | Dan WessonChelle Peterson | The Post WorkspaceCoLevel+5 | Tucson | coworkingtech stack+5 | — | 51m 29s | |
| 3/25/26 | 419. How to Use AI in Your Coworking Space Without Losing the Human Touch✨ | AI in coworkingcommunity management+4 | Courtney Schwartz | FireWorks CoworkingCoworking Startup School+1 | — | AIcoworking space+5 | — | 53m 38s | |
| 3/18/26 | 418. Yardi's Peter Kolaczynski shares Coworking Growth Data Drivers✨ | coworking growthoffice market trends+5 | Peter Kolaczynski | YardiU.S. Coworking Industry Report | — | coworkingoffice space+8 | — | 37m 09s | |
| 3/11/26 | 417. How Glen Hicks Built a Self-Serve Coworking Space (and Runs It From 3 Hours Away)✨ | coworking spacedigital independence+3 | Glen Hicks | USTATION | — | coworkingself-serve+3 | — | 1h 00m 44s | |
| 3/4/26 | 416. Flexibility with Boundaries: Nicole Antolino on the Real Role of a Community Manager✨ | community managementcoworking spaces+3 | Nicole Antolino | Fireworks Coworking | Marietta, Georgia | community managercoworking+5 | — | 59m 29s | |
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| 2/25/26 | 415. 6 Things Coworking Space Owners Are Underspending On✨ | coworking spaceunderspending+5 | — | — | — | coworkinginvestment+6 | — | 49m 44s | |
| 2/12/26 | 414. 4 Things Coworking Space Owners Are Overspending On✨ | coworking space managementbudgeting for coworking operators+3 | — | SpaceFullyEverything Coworking | — | coworkingoverspending+5 | — | 37m 21s | |
| 2/4/26 | 413. Is "Community Manager" the Right Title for the Person Running Your Coworking Space?✨ | community managementjob titles+3 | — | Community Manager UniversityHubSpot | — | community managerlocation manager+7 | — | 36m 43s | |
| 1/28/26 | 412. Should You Answer When IWG Calls? What Landlords Need to Know About Regus Partnership Deals | IWG (the parent company of Regus) just cold called you about turning your office building into a coworking space—and you have no idea how to evaluate their offer. This week, Jamie Russo breaks down exactly what landlords and building owners need to know before signing a management agreement with IWG, Regus, or any other operator offering a partnership model. Spoiler: they're not calling because your building is special. They're calling because you own a building. And that distinction matters—a lot. Jamie walks through the IWG partnership model, why they're pursuing landlords so aggressively right now, and the 13 critical questions you need to ask before even considering their offer. Because while IWG is incredibly good at sales, marketing, and designing efficient spaces, their incentives are not the same as yours. We talk about: Why IWG wants dots on the map—and what that means for your building How management fees work (and why they get paid even if you don't make profit) Why smaller spaces (under 15,000 sq ft) rarely work under a management agreement What happens if the space loses money—and who covers operating expenses The termination clause question you absolutely must ask How to evaluate demand assumptions, pricing, and occupancy ramp in their proforma Why you need to validate their numbers with a third party (and how to do that) When an IWG partnership might actually make sense What other options exist beyond IWG—and why you should explore them This episode is essential listening if you're a building owner considering flex, an operator who's been approached about a partnership, or anyone trying to understand how management agreements actually work in the coworking industry. Resources Mentioned in this Podcast: Revenue Playbook Membership Profit Accelerator Program Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube | — | ||||||
| 1/7/26 | 411. The "Why Not?" Approach: Sue Reardon on Experimenting Her Way to Success at Suite Spotte | What happens when a small business coach realizes her clients need more than advice—they need a place to actually work? She converts the loft she's been living in with her family into a coworking space. This week, Jamie Russo sits down with Sue Reardon, co-founder and community connector at Suite Spotte in Forest Park and La Grange, Illinois, for one of the most fascinating origin stories we've heard on this podcast. In this episode, we talk about: How Sue went from coaching micropreneurs to realizing coworking was the missing piece Why it took two years to get the Forest Park location rezoned Her "test and invest" mindset—constantly experimenting with flexible memberships Why she stopped doing evening events and started showing up with soup and wine instead The "Team Mashup" concept—bringing remote and in-office teams together This conversation is proof that coworking works best when you stay curious, listen to your members, and aren't afraid to test unconventional ideas. If you're an operator wondering how to create authentic community without forcing it, or navigating flexible memberships, this episode is for you. Resources Mentioned in this Episode: Sue Reardon on LinkedIn Suite Spotte Coworking website Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube | — | ||||||
| 12/24/25 | 410. The Day Pass Experience: A Checklist for Turning Drop-Ins into Long-Term Members | What happens when a coworking expert walks into a national coworking brand as a day pass user—and the experience falls flat? This week, Jamie shares her recent day pass experience and turns it into a practical checklist for operators who want to treat every day passer like a potential long-term member (because they might be). It's the holiday season, which means travelers are staying with family, needing to get work done, and looking for a place to escape for the day. Day passers might be transient—or they might become your next member, referral source, or meeting room regular. But if your onboarding process is clunky, your team isn't asking questions, and nobody offers a tour, you're leaving money (and relationships) on the table. Jamie walks through exactly what went wrong in her experience and what should have happened instead—from the moment she walked in the door to the moment she left without anyone noticing. We talk about: Why signage, parking info, and wifi instructions should be crystal clear on your website The Shop app effect: why consumers expect frictionless checkout (and how Flexspace.ai makes this possible) Why your day pass booking process should never require 20 minutes and multiple steps The power of a simple tour—even if someone's rushing to a call How to read the room and offer help without being pushy Why introducing day passers to members creates instant belonging The one question your team should always ask: "Has this person been here before?" How to use your CRM to track referral potential and pain points Why seasonal offers and meeting room packages are perfect day pass conversion tools The Enneagram lens: why some people want to be seen and others want to be left alone Designing your space so people have to pass the front desk (and why that matters) If you've been treating day passes as transient revenue instead of relationship opportunities, this episode will shift how you think about every single person who walks through your door. Resources Mentioned in this Podcast: The Revenue Playbook (Operator Membership) Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube | — | ||||||
| 12/17/25 | 409. The Invisible Flex Model: How Andrea Pirrotti Helps Landlords Activate Space Without the Friction | What happens when a flex workspace veteran with decades of global experience decides the future isn't about branded coworking takeovers—but about making flex invisible so the building itself can thrive? In this episode, Andrea Pirrotti, Head of Real Estate at infinitSpace, shares her unconventional approach to helping landlords activate underutilized space without heavy CapEx, long lease-up timelines, or the friction that comes with traditional flex operators. Andrea's background is extensive—she ran global marketing for IWG across 65 countries, led operations at Office Evolution, and now she's bringing a Dutch operator's profitable, partnership-first model to the Americas. We cover: Why spec suites look like a solution but often lose money for landlords How infinitSpace's semi-white-label model (Beyond) blends into a building's existing design and brand The fatal mistakes operators make that Andrea's team capitalizes on when taking over failed spaces Why "high optics, low friction" (like a barista at the entrance) creates outsized value without blowing budgets The magic 10% rule: why every building should dedicate at least 10% of inventory to flex Why banks still don't know how to value flex revenue—and what needs to change If you're a landlord wondering whether flex makes sense for your building, or an operator curious about partnership models that actually work, this conversation is essential listening. Resources Mentioned in this Episode: Andrea Pirrotti on LinkedIn infinitSpace website Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube | — | ||||||
| 12/10/25 | 408. The Power of Fractional Offices: How Vena Boddy Built The Foundry Workspaces | What happens when a lifelong hairstylist-turned-life-coach steps away from the salon and builds one of the most flexible, hyper-local coworking models I've ever seen? You get The Foundry Workspaces, created and operated by Vena Boddy, who brings an action-oriented, community-centered approach to coworking that works beautifully in her Michigan suburb. In this episode, Vena shares her unexpected journey into coworking, how her husband's early entrepreneurial experiences inspired their model, and why she leaned fully into fractional private offices instead of the typical dedicated office or open coworking setup. If you've ever wondered whether part-time private offices can actually work, Vena is proof that they can—not only functionally, but profitably. We talk about: How her background as a hairstylist and certified life coach shaped her philosophy as an operator How she runs a mostly unstaffed space while still delivering a boutique, high-touch experience Why her day passes and conference room rentals have become an unexpectedly strong revenue driver The power of being embedded in the local community—especially in smaller markets Why her 24 five-star Google reviews in year one are no accident The Foundry Workspaces' next chapter: a new workshop space coming in 2026 Vena's story is such a refreshing reminder that coworking doesn't have to look one certain way. You can take the space you already have, design around the needs of the people in your community, and create something that is profitable, personal, and sustainable. Resources Mentioned in this Episode: Vena Boddy on LI The Foundry Workspaces' website Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube | — | ||||||
| 12/3/25 | 407. Building Coworking Where It Doesn't Exist Yet: Jodie Gallant's Story | What happens when a lifelong marketer and multi-business entrepreneur realizes she's tired of working alone — and decides to build the space she wishes existed? In this episode, Jodie Gallant, CEO of WORK Lakes Region, shares the remarkable story behind launching the first coworking space of its kind in New Hampshire's Lakes Region — and why the idea lived in her for nearly a decade before becoming real. Jodie's journey is full of surprising turns, smart marketing insights, and honest lessons about opening a coworking space in a smaller market. We cover: How growing up inside a family-run corporate environment shaped her entrepreneurial instincts The marketing tactics that actually work in small markets (including radio and direct mail) How chambers, connectors, and partnerships accelerated her visibility What she learned about the fears people bring into coworking spaces (including what to wear) Why 60 percent of her revenue comes from day passes and meeting rooms — and how she nurtures those users If you want to understand what it really takes to open a coworking space outside a major metro — and do it with heart, clarity, and creativity — this episode is a must-listen. Resources Mentioned in this Episode: Q1 2026 Planning Workshop Jodie Gallant on LI Work Lakes Region Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube | — | ||||||
| 11/28/25 | 406. Planning for 2026: Themes Every Operator Should Be Thinking About | In this episode, Jamie shares the key themes she's taking into her 2026 planning — and why now is the moment to shift from working in your business to working on it. She also walks through what to expect in this year's Q1 planning workshop and pop-up community. In this episode you'll learn: • Why "radical responsiveness" is becoming a major differentiator • How to plan for outcomes instead of tactics • What owners should keep close instead of delegating • Why carving out R&D time (especially around AI) matters • How to think realistically about projects, KPIs, and capacity Join the Q1 2026 Planning Workshop: everythingcoworking.com/quarterly Resources Mentioned in this Episode: Q1 2026 Planning Workshop: everythingcoworking.com/quarterly Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube | — | ||||||
| 11/5/25 | 405. From Antiques to Coworking: Carol DiGiovanni's Journey to Building onFlume Coworking | What do antiques and coworking have in common? For Carol DiGiovanni, more than you'd think. Carol never set out to run a coworking space. With a degree in material culture and a long career as an accredited antiques appraiser, she loved researching the stories behind old treasures—not managing HVAC contractors or setting up a member portal. But when the pandemic hit, Carol and her husband—owners of a full city block of office space in downtown Chico, California—knew they'd need to pivot. In this episode, Carol shares her journey from antique expert to community builder, and how she's doubled the size of onFlume Coworking while keeping it intentionally local, friendly, and low-fuss. We talk about: Why her quiet, dog-friendly coworking model works perfectly in her market How she expanded from 5,000 to 10,000 square feet (and filled it fast) Why pre-marketing matters—and what she'd do differently next time How owning the building changes her approach to pricing and expansion What she learned about patience, marketing, and negotiating from the operator's seat If you've ever wondered what it looks like when a building owner takes coworking into their own hands—and falls in love with it—this episode is a must-listen. Resources Mentioned in this Episode: onFlume Coworking's website Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube | — | ||||||
| 10/29/25 | 404. When It's Time to Hire a Business Coach | In this episode, Jamie dives deep into how to choose the right business coach for where you are in your coworking journey — whether you're just dreaming about opening your first space or you're years in and ready to grow profitably. She shares personal stories from her own coaching experiences, from mindset breakthroughs to painful early mistakes that could've been avoided with coworking-specific guidance. What You'll Learn in This Episode Why the type of coach you choose depends on your stage of business The difference between general business coaching and industry-specific coaching How a coach can accelerate decision-making, confidence, and ROI When one-on-one coaching makes sense — and when a group program is a better investment How Jamie's early coaching experiences shaped her approach to helping coworking operators today Jamie also introduces two new coaching programs — the Revenue Playbook and the Profit Accelerator — designed specifically for coworking operators who want hands-on support, accountability, and a proven roadmap to grow and optimize their spaces. Resources Mentioned in this Episode: The Revenue Playbook and Profit Accelerator Coaching Memberships Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube | — | ||||||
| 10/15/25 | 403. What Every Coworking Operator Should Track (and How Often) | Most coworking operators didn't open their doors because they love spreadsheets — but the truth is, what gets focus gets results. In this episode, Jamie Russo breaks down the essential rhythm every coworking business needs for reviewing its numbers. You'll learn what to track weekly, monthly, and quarterly so you can make better decisions, spot opportunities early, and grow profit with intention. No spreadsheets, no overwhelm — just a practical framework that helps you stay connected to your business and confident in your next move. In This Episode: Why your numbers aren't something to fear — they're your clearest path to clarity and control. The simple weekly metrics that keep you connected to your pipeline and cash flow. The monthly insights that reveal trends and show where your biggest opportunities lie. The quarterly reviews that help you see the big picture and plan with confidence. How to build a tracking habit that empowers your team and keeps you focused on results. If you're ready to make smarter, data-informed decisions about your coworking business, join Jamie for The Coworking Scorecard: Measure What Matters, a free live event happening on October 23 at 1 PM ET. You'll learn how your space stacks up against industry benchmarks and where to focus next for sustainable growth. 👉 Save your seat at everythingcoworking.com/scorecard Resources Mentioned in this Episode: The Coworking Scorecard: Measure What Matters Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube | — | ||||||
| 10/9/25 | 402. Gut Feel Isn't a Strategy: How to Make Smarter Decisions With Data | Most coworking operators make decisions based on instinct — pricing, marketing spend, staffing, space allocation — all guided by gut feel. But when you dig into the data, it often tells a completely different story. In this episode, Jamie shares examples of how metrics can reveal blind spots that gut feel misses — like when vacant offices aren't the real problem, or when ad spend is working but lead follow-up isn't. You'll learn why the right data brings confidence and clarity to your decision-making and helps you prioritize what will actually move the needle. If you're ready to make smarter, data-informed decisions about your coworking business, join Jamie for The Coworking Scorecard: Measure What Matters, a free live event happening on October 23 at 1 PM ET. You'll learn how your space stacks up against industry benchmarks and where to focus next for sustainable growth. 👉 Save your seat at everythingcoworking.com/scorecard Resources Mentioned in this Episode: The Coworking Scorecard: Measure What Matters Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube | — | ||||||
| 9/24/25 | 400. Should I Copy the Switchyards Model? | Switchyards has become one of the most talked-about concepts in the coworking world, a self-described "neighborhood work club" that blends the feel of a coffee shop, library, and boutique hotel lobby. The model looks simple, affordable, and wildly attractive. But is it really as easy and profitable as it seems? In this episode, I sit down with Kane Willmott, CEO of IQ Offices, to reverse-engineer the Switchyards model. We walk through their pricing, staffing, buildout approach, and growth strategy to uncover what works, what's risky, and whether this is a concept you should try at home. We cover: What makes Switchyards different from traditional coworking spaces. Their $100/month membership model, no offices, and minimal staffing. Why the aesthetics and "cool factor" are central to their brand success. The financial realities of launching and sustaining this model at scale. Risks operators should consider before trying to replicate Switchyards. If you've been intrigued by Switchyards' rapid growth and cult-like following, this episode gives you the numbers, context, and reality check you need before testing the model yourself. Resources Mentioned in this Episode: Switchyards Swithyards on LinkedIn Kane's LinkedIn profile iQ Offices website Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube | — | ||||||
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Chart Positions
1 placement across 1 market.
Chart Positions
1 placement across 1 market.