Fuel Your Drive by Josh York

In this episode of Fuel Your Drive, I sit down with Matt Friedman, co-founder of Wing Zone, to unpack one of the most inspiring entrepreneurship stories you'll hear. Matt shares how he and his business partner started Wing Zone with just $500 in a fraternity house kitchen, built it into a 100+ location franchise brand, and navigated the challenges of scaling, franchising, leadership, hiring, raising capital, and ultimately exiting the company after 27 years. We dive deep into the lessons every entrepreneur needs to hear—from surrounding yourself with the right people and finding mentors to overcoming setbacks, avoiding costly growth mistakes, and building a business that stands the test of time. If you're an entrepreneur, franchise owner, business leader, or anyone chasing a big vision, this episode is packed with real-world insights and hard-earned lessons you can apply immediately.

In this episode of Fuel Your Drive, I break down why there is no such thing as an unrealistic goal—and how thinking “realistically” is one of the biggest reasons people stay stuck. I share why you need big, hairy, audacious goals, how surrounding yourself with the wrong people can quietly limit your vision, and why belief, visualization, and long-term thinking are non-negotiable if you want to do something truly great. Some goals may take 10, 15, even 20 years—and that’s exactly the point. You don’t always need to know how you’ll get there, but you do need to believe it’s possible. What you think about, you become—and if you want bigger results, you have to start thinking bigger right now.

In this episode of #fuelyourdrive , I reflect on what it really means to never forget why you started. I share a powerful moment where I had ChatGPT write a letter to myself 18 years ago—right before I launched GYMGUYZ—and how shockingly accurate it was. From betting on yourself when no one else believes, to pushing through days when the phone doesn’t ring and the bank account feels thin, this episode is about leading anyway, staying patient, and trusting the process. I break down why consistency always beats intensity, why trust is more valuable than any marketing campaign, and why staying grounded in your mission is the key to long-term success. If you’re building something and feeling tested, this message is for you—keep moving forward, stay human, and never lose sight of your “why.”