Budi Tanzi, Experian: There’s always evolution

About this episode

Budi Tanzi from Experian discusses the importance of measurement and curation in marketing with InfoSum's Ben Cicchetti.

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Budi Tanzi VP, Product at Experian, to discuss optimizing for outcomes, why measurement is critical, why curation belongs in the marketing flywheel, AI, and more. — Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0  More information on InfoSum https://www.infosum.com/  InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies  — Subscribe to our newsletter: https://www.infosum.com/resources/insights  Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq

People in this episode

Host: Ben Cicchetti

Guest: Budi Tanzi

Topics covered

• marketing
• AI
• measurement
• product optimization
• curation

Keywords

• marketing outcomes
• measurement
• AI
• curation
• Experian

Mentioned in this episode

Organizations: Experian, InfoSum

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