Lauren Wetzel, WPP: Being client-obsessed

About this episode

Ben Cicchetti interviews Lauren Wetzel about client obsession and various marketing topics.

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Lauren Wetzel, Global President, Data and Technology Solutions at WPP and CEO of InfoSum, to discuss interoperability, intelligence-led marketing, privacy as a human right, the launch of Beacons, leadership at scale, what it takes to drive real client growth, and more. — Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies — Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq

People in this episode

Host: Ben Cicchetti

Guest: Lauren Wetzel

Topics covered

• interoperability
• intelligence-led marketing
• privacy
• leadership
• client growth

Keywords

• interoperability
• marketing
• privacy
• leadership
• client growth
• data solutions

Mentioned in this episode

Organizations: WPP, InfoSum

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