Kerel Cooper, GumGum: Everything starts with culture
From Identity Architects by InfoSum
October 1, 2025 · 33 min · Episode 92
About this episode
Ben Cicchetti interviews Kerel Cooper about the intersection of culture and marketing in the context of AI and consumer privacy.
In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Kerel Cooper, Chief Marketing Officer, GumGum, to discuss contextual advertising, the role of AI in marketing, consumer privacy, and more. — Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies — Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq
People in this episode
Host: Ben Cicchetti
Guest: Kerel Cooper
Topics covered
- contextual advertising
- AI in marketing
- consumer privacy
- company culture
Keywords
- contextual advertising
- AI
- marketing
- consumer privacy
- GumGum
Mentioned in this episode
Organizations: GumGum, InfoSum
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