Samantha Bukowski, WPP Media: You’ve got to commit

About this episode

Ben Cicchetti interviews Samantha Bukowski about the evolution of commerce and the role of creativity and AI in marketing.

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Samantha Bukowski, Global Head of Commerce at WPP Media, to discuss the evolution of commerce, data collaboration, the power of creativity and AI in marketing, and more.  — Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0  More information on InfoSum https://www.infosum.com/  InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies  — Subscribe to our newsletter: https://www.infosum.com/resources/insights  Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq

People in this episode

Host: Ben Cicchetti

Guest: Samantha Bukowski

Topics covered

• commerce
• data collaboration
• creativity
• AI in marketing
• evolution of commerce

Keywords

• commerce
• data collaboration
• creativity
• AI
• marketing
• WPP Media
• InfoSum

Mentioned in this episode

Organizations: WPP Media, InfoSum

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