Everything you need to know about change management
From Little Talks by Littlefield Agency
March 18, 2026 · 23 min
About this episode
The episode discusses the challenges B2B marketers face in adapting to rapid changes in technology and market demands.
Change is hard. It's always been hard. But the rate at which B2B marketers are being asked to adapt right now, juggling AI adoption, cross-functional alignment, proving ROI, and meeting digital buyers where they are, it is genuinely unlike anything we've seen before. The pressure is coming from every direction with CFOs expecting more with less, sales and IT teams that need to be brought along, and a technology landscape that looks completely different than it did just two years ago. Sam came...
People in this episode
Host: Sam
Topics covered
- change management
- B2B marketing
- AI adoption
- cross-functional alignment
- ROI
- digital buyers
Keywords
- adaptation
- CFO expectations
- sales teams
- IT teams
- technology landscape
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