How to generate content topic ideas that resonate with customers

About this episode

This episode discusses how to generate relevant content ideas that focus on customer needs rather than self-promotion.

One of the most common things we hear from brands thinking about engaging in a content program is, “we just don’t have that much to say.” And man, oh man ... We're here to tell you that’s just not true. The problem isn’t a lack of ideas or topics, it’s where you’re looking and who you're writing it for. Your content shouldn’t be about you and trying to constantly sell, it should be about your customers and their issues and needs. One place Roop likes to point out is to start with your custome...

Topics covered

• content generation
• customer engagement
• content marketing

Keywords

• content ideas
• customer needs
• marketing strategy

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