About this episode
This episode discusses the challenges of measuring the ROI of trade shows and how to establish effective metrics.
Trade shows are expensive. Between booth space, travel, swag, staffing, and all the little costs that sneak up on you, it's not unusual for a single event to run well into five or six figures. And yet, when leadership asks "was it worth it?" most teams fumble the answer. Not because the show wasn't valuable, but because no one set up a real way to measure it in the first place. This is something we talk about a lot at Littlefield Agency, especially with clients who are heavy in the trade show...
Topics covered
- trade shows
- ROI
- marketing measurement
Keywords
- booth space
- travel costs
- swag
- staffing
- event costs
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