Why long-term partnerships outperform vendors

About this episode

Sam and Roop discuss why long-term partnerships are more beneficial than transactional vendor relationships in the agency world.

The word “vendor” gets tossed around a lot in the agency world, and if you’ve ever been in a purely transactional relationship, you know why it doesn’t feel great. You brief, they execute, they invoice and next time you’re starting from scratch. No momentum, no pushback, no one really in your corner. That model works for some things. But for growing a brand, it definitely has a ceiling. Own this week’s episode of Little Talks, Sam and Roop dig into why real partnerships outperform vendor rela...

People in this episode

Host: Sam

Topics covered

• long-term partnerships
• vendors
• agency relationships
• brand growth

Keywords

• partnerships
• transactional relationships
• agency world
• brand development

Mentioned in this episode

Books & works: Little Talks

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