About this episode
Tom Denford and David Indo discuss trends from the ANA's conference, focusing on outcome-based pricing and pitch best practices.
In this episode, Tom Denford and David Indo dive into the biggest trends from the ANA's advertising financial management conference. They explore the complexities of outcome-based pricing and its implications for advertisers, highlighting both the opportunities and the risks involved. The duo also tackles the controversial topic of principle-based buying, questioning its impact on transparency and advertiser trust. Finally, they introduce the new ANA and 4As guidelines for pitch best practices, promising a deeper dive in the next episode. **What You'll Learn:** - The pros and cons of outcome-based pricing in media contracts. - Why principle-based buying is stirring debate in the industry. - Key insights from the ANA's latest report on media buying. - An introduction to pitch best practices guidelines by ANA and 4As. Subscribe to #MediaSnack to stay informed, stay competitive, and stay winning. Let's all #GetGoodAtMedia together. #MediaSnack is presented by ID Comms, the award-winning global media advisory and analytics firm. We've been helping the world's most ambitious marketers #GetGoodAtMedia since 2009. Find out more at www.idcomms.com
People in this episode
Hosts: Tom Denford, David Indo
Topics covered
- marketing procurement
- outcome-based pricing
- advertising transparency
- pitch best practices
- advertiser trust
Keywords
- marketing procurement
- outcome-based pricing
- principle-based buying
- advertising
- ANA guidelines
- media contracts
- advertiser trust
Sponsors
ID Comms
Mentioned in this episode
Organizations: ANA, 4As
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