The Real Reason I Became So Picky About My Clients | EP 223

About this episode

Kady Sandel discusses her journey to becoming selective about design clients and the impact on her creative business.

Building a profitable design business isn't just about attracting more clients. At some point, it becomes about deciding which ones deserve a place in the business you're creating. That shift is much harder than most people expect because it forces you to stop measuring success by how many opportunities come your way and start measuring it by how your work actually feels every day. Over the past twenty years as a designer and eleven years running my agency, I've gone from designing for anyone who would hire me to becoming incredibly selective about the founders I work with. That journey has changed my approach to branding, niching, client relationships, and what I believe a successful creative business should actually look like. If you've been wondering whether it's time to niche down, raise your standards, or build a business that feels more aligned with the life you want, this conversation might resonate more than you expect. Links to Connect: Media & speaking: ⁠⁠⁠https://kadysandel.com⁠⁠⁠ My skincare branding studio: ⁠⁠⁠https://aventivestudio.com⁠⁠⁠ For designers: ⁠⁠⁠https://aventiveacademy.com/profit⁠⁠⁠ Instagram: ⁠⁠⁠https://www.instagram.com/kadysandel/⁠

People in this episode

Host: Kady Sandel

Topics covered

• design business
• client selection
• branding
• niching
• creative business
• entrepreneurship

Keywords

• design clients
• branding
• entrepreneurship
• selective
• creative business
• niching
• client relationships

Mentioned in this episode

Organizations: aventivestudio.com, aventiveacademy.com, kadysandel.com, Instagram

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