Off By 2 : Branding, Business, Money, and Freedom
Off By 2 is a business podcast for ambitious founders who want to grow and build a brand people know, but feel overwhelmed by their to-do list, unsure what to focus on, or tired of their business taking up more of their ...
Insights from recent episode analysis
On the show
- Kady Sandel10 eps
Audience Interest
Podcast Focus
Publishing Consistency
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Most discussed topics
Brands & references
Total monthly reach
Based on the show's feed history.
Built from
By chart position
- 🇳🇴NO · Entrepreneurship#18916K to 196K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
16K to 196K🎙 ~2x weekly·229 episodes·Last published 1w ago - Monthly Reach
Unique listeners across all episodes (30 days)
32K to 392K🇺🇸71%🇳🇴29% - Active Followers
Loyal subscribers who consistently listen
18K to 216K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 10/13/26 | Why I Stop Working at 2pm Even With Big Revenue Goals | 235 | It's surprisingly easy to build a successful business that slowly takes over your life. More clients create more work. More revenue creates more responsibilities. More opportunities create more things to manage. From the outside, everything looks like growth, while your actual experience of running the business gets heavier.Life First Business is the philosophy I keep coming back to as I decide what I want growth to look like. I want to make more money and build an ambitious business, but I also want control over my time, fewer unnecessary responsibilities, offers that don't trap me, and a company that doesn't require my attention everywhere at once.Building a lifestyle business around the life you actually want requires being willing to leave some opportunities on the table. The goal is to grow without continuously asking your life to absorb the cost of that growth.Links to Connect:Media & speaking: https://kadysandel.comMy skincare branding studio: https://aventivestudio.comFor designers: https://aventiveacademy.com/profitInstagram: https://www.instagram.com/kadysandel/ | 15m 02s | ||||||
| 10/6/26 | Steal My Brand Strategy for Building a Brand People Buy From | EP 234 | A lot of businesses have good offers, good content, and perfectly professional branding, but there is still nothing particularly clear or memorable about them. People might see the content, visit the website, even like what they see, and still have no strong reason to remember the brand or choose it later.After working on more than 350 brands over the last decade, I've learned that strong branding comes down to what happens in the customer's mind. Can they quickly understand what you do? Do they know why you're different? Is there something recognizable enough to remember? Do they trust you enough to buy? Strong brand positioning, clear messaging, visual recognition, proof, and consistency all work together to make that happen.Building a brand people buy from requires more than visibility. You want to become known for something specific enough that when the right person needs what you sell, your business is one of the first they think of.Links to Connect:Media & speaking: https://kadysandel.comMy skincare branding studio: https://aventivestudio.comFor designers: https://aventiveacademy.com/profitInstagram: https://www.instagram.com/kadysandel/ | 17m 44s | ||||||
| 9/29/26 | 3 Decisions That Made Me the Most Money in My Lifestyle Business | EP 233 | The biggest financial shifts in my business didn't come from finding a better marketing tactic. They came from making decisions that changed what I sold, what I was willing to charge, how much I was willing to invest, and how dependent the business was on me personally.Building a profitable lifestyle business has required me to stop selling my time, stop playing small, and eventually stop doing everything myself. Those decisions allowed me to make more money while moving closer to the role and the life I actually wanted. Sometimes the next stage of business growth requires a different strategy. Sometimes it requires a completely different decision about how you want to operate.Links to Connect:Media & speaking: https://kadysandel.comMy skincare branding studio: https://aventivestudio.comFor designers: https://aventiveacademy.com/profitInstagram: https://www.instagram.com/kadysandel/ | 20m 18s | ||||||
| 9/22/26 | How to Simplify Your Business Without Making Less Money | EP 232 | A complicated business can look successful from the outside while requiring far more time, attention, and mental capacity than the revenue actually justifies. More offers, more marketing channels, more services, more systems, and more ways of working with clients can easily become the default version of growth.Simplifying your business requires knowing what actually makes money, what you genuinely want more of, and which parts of the business are simply creating work. A simpler business model can still support ambitious revenue goals, a team, multiple income streams, and meaningful growth. The goal is to keep the profitable parts of the business you actually want and create more room for those parts to grow.Links to Connect:Media & speaking: https://kadysandel.comMy skincare branding studio: https://aventivestudio.comFor designers: https://aventiveacademy.com/profitInstagram: https://www.instagram.com/kadysandel/ | 22m 05s | ||||||
| 9/15/26 | 3 Things Lifestyle Business Owners Do Differently | EP 231 | A successful business can still give you a life you don't want. You can hit the revenue goal, have plenty of clients, and grow year after year while slowly making yourself more essential to everything.Lifestyle business owners think about growth differently. They consider personal capacity, delegation, business models, team structure, and how much of the company should actually depend on them. Because the goal isn't simply entrepreneurship, more revenue, or business growth. You also have to consider what your role becomes when the business succeeds.The question I've started asking more often is simple: if this works really well, do I actually want the life that comes with it?Links to Connect:Media & speaking: https://kadysandel.comMy skincare branding studio: https://aventivestudio.comFor designers: https://aventiveacademy.com/profitInstagram: https://www.instagram.com/kadysandel/ | 19m 32s | ||||||
| 9/8/26 | content creationpersonal branding+4 | — | Aventive StudioAventive Academy | — | content creationbranding+5 | — | 12m 50s | ||
| 9/1/26 | business strategyentrepreneurship+4 | — | Aventive StudioAventive Academy+1 | — | business growthentrepreneurship+3 | — | 18m 16s | ||
| 8/25/26 | business pivotsfounder identity+3 | — | — | — | successful foundersbusiness evolution+3 | — | 25m 17s | ||
| 8/18/26 | business strategypremium positioning+4 | — | Craigslistaventivestudio.com+1 | — | brandingbusiness+6 | — | 21m 55s | ||
| 8/11/26 | business boundariesclient management+3 | — | aventivestudio.comaventiveacademy.com+1 | — | businesscontracts+5 | — | 19m 22s | ||
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| 8/4/26 | podcast renamingentrepreneurship+4 | — | Off By 2aventivestudio.com+1 | — | podcast renamingentrepreneurship+4 | — | 3m 20s | ||
| 7/28/26 | business alignmententrepreneurship+3 | — | — | — | business successentrepreneurship+3 | — | 24m 14s | ||
| 7/21/26 | design businessclient selection+4 | — | aventivestudio.comaventiveacademy.com+2 | — | design clientsbranding+5 | — | 21m 06s | ||
| 7/14/26 | agency buildingbranding+4 | — | Aventive StudioAventive Academy+1 | — | creative agencybusiness mistakes+5 | — | 17m 58s | ||
| 7/7/26 | brandingdesign style+4 | — | aventivestudio.comaventiveacademy.com+1 | — | brandingdesign style+4 | — | 19m 39s | ||
| 6/30/26 | What’s the Point of Success If You Barely Enjoy Your Life? | EP 220 | There is a difference between building a successful business and building a life that actually feels good to live.For years, work life balance was framed as either laziness or some unrealistic fantasy. But the older I get, the more I realize balance has very little to do with working less. It has much more to do with alignment, ownership over your time, and building a business that supports the type of life you actually want long term.This conversation explores entrepreneurship, motherhood, freedom, creative alignment, ambition, business growth, lifestyle design, productivity culture, and the emotional difference between looking successful externally versus feeling connected to your life internally. I also talk about raising my prices during COVID after becoming a mom, growing up in Europe versus living in America, building a slower and more intentional lifestyle, and why I no longer want success that comes at the expense of presence, relationships, creativity, or peace.The older I get, the less interested I become in building a life that only looks impressive from the outside. I want the business itself to support the way I actually want to live.Links to Connect:Media & speaking: https://kadysandel.comMy skincare branding studio: https://aventivestudio.comFor designers: https://aventiveacademy.com/profitInstagram: https://www.instagram.com/kadysandel/ | 22m 22s | ||||||
| 6/23/26 | Is Hustle Culture Actually the Answer to Business Growth | EP 219 | Hustle culture became aspirational because, in the beginning stages of business, hard work genuinely creates momentum. But eventually many entrepreneurs realize they built identities around being busy instead of building businesses that actually align with the life they want.This conversation explores hustle culture, entrepreneurship, ambition, creative alignment, burnout, founder psychology, business growth, and the difference between working harder versus building more intentionally. We talk about overworking, business evolution, identity shifts, pricing, motherhood, building a calmer business, and why clarity eventually matters more than constant movement.I also share the story of raising my prices from $3K to $12K after becoming a mom during COVID, why I shifted away from teaching designers full time, and how narrowing my agency into skincare completely changed the way I think about business and alignment.Links to Connect:Media & speaking: https://kadysandel.comMy skincare branding studio: https://aventivestudio.comFor designers: https://aventiveacademy.com/profitInstagram: https://www.instagram.com/kadysandel/ | 21m 20s | ||||||
| 6/16/26 | Why I Keep Investing in Business Coaches | EP 218 | There is a difference between being productive and being aligned.For a long time, I thought my problem was focus. But eventually I realized the real issue was that I had too many open directions at the same time. The agency was growing, the education business existed, the podcast existed, new ideas kept appearing, and externally everything still looked successful. Internally, though, I felt creatively scattered.This conversation explores business coaching, creative alignment, founder growth, entrepreneurship, personal branding, focus, business evolution, and why clarity becomes one of the most valuable things ambitious people can invest in. We talk about hiring coaches during different seasons of business, why some conversations change your direction completely, and how I finally realized what I actually want to build long term.Links to Connect:Media & speaking: https://kadysandel.comMy skincare branding studio: https://aventivestudio.comFor designers: https://aventiveacademy.com/profitInstagram: https://www.instagram.com/kadysandel/ | 20m 17s | ||||||
| 6/9/26 | What’s Included in My $35K Branding Package | EP 217 | A lot of people still look at branding like they are purchasing individual design deliverables. A logo. Packaging. A website. But once businesses start growing, the conversation changes completely. Founders stop asking whether a logo is worth a certain amount of money and start asking whether the brand itself reflects the level they are trying to reach.Building a premium skincare brand involves much more than visuals. Positioning, perception, customer trust, packaging systems, messaging, website experience, and strategic direction all start influencing growth at the same time. And that is why premium branding projects are rarely about decoration. They are about helping businesses become clearer, stronger, more intentional, and more aligned with the market they want to compete in.This conversation explores premium branding, skincare branding, creative agencies, positioning, pricing, business growth, customer perception, packaging design, Shopify websites, and the difference between freelance execution and building a real strategic branding agency.Links to Connect:Media & speaking: https://kadysandel.comMy skincare branding studio: https://aventivestudio.comFor designers: https://aventiveacademy.com/profitInstagram: https://www.instagram.com/kadysandel/ | 27m 30s | ||||||
| 6/2/26 | How I Take Summers Off Without My Business Falling Apart | EP 216 | For a long time, success felt very connected to growth. More clients, more projects, more revenue, more momentum. But eventually, another question started becoming more important.What kind of life is this business actually creating?Building a design agency changed the way I think about freedom, structure, work life balance, delegation, creativity, and sustainability completely. Not because freelancing is wrong, but because I realized the business model I originally built no longer matched the life I wanted long term.This conversation explores entrepreneurship, agency life, freelancing, creative alignment, systems, leadership, lifestyle design, business structure, work life balance, and what it really means to build a business intentionally instead of simply chasing growth for the sake of growth.Links to Connect:Media & speaking: https://kadysandel.comMy skincare branding studio: https://aventivestudio.comFor designers: https://aventiveacademy.com/profitInstagram: https://www.instagram.com/kadysandel/ | 15m 52s | ||||||
| 5/26/26 | What Spending $5,000 on Meta Ads Taught Me About My Design Business | EP 215 | I spent $5,000 testing Meta ads for my branding agency and got zero clients from it.And honestly, I do not think the experiment failed at all.Because what it revealed about buyer psychology, attention, intent, branding, and how high ticket services actually convert was probably more valuable than the money itself.A lot of entrepreneurs assume that if their audience exists on Instagram or TikTok, those platforms automatically become the best place to market. But attention and buying intent are two very different things. Cheap leads, strong ad metrics, and visibility do not automatically translate into trust, readiness, or purchasing behavior.This conversation explores Meta ads, branding, entrepreneurship, premium services, buyer behavior, niche positioning, and the difference between interrupting attention versus capturing intent while building a specialized business in real time.Links to Connect:Media & speaking: https://kadysandel.comMy skincare branding studio: https://aventivestudio.comFor designers: https://aventiveacademy.com/profitInstagram: https://www.instagram.com/kadysandel/ | 19m 57s | ||||||
| 5/19/26 | Is AI Replacing Designers? My Real Thoughts on Claude and Creative Work | EP 214 | Graphic design already changed long before AI entered the conversation. Canva, templates, cheap execution work, and accessible design tools started reshaping the industry years ago. AI is simply accelerating a shift that was already happening.The real separation now is not between designers who use AI and designers who do not. It is between execution level designers and strategic creative thinkers. Because businesses do not pay premium prices for someone to make things look nice anymore. They pay for positioning, decision making, customer psychology, branding strategy, and creative direction that actually helps a business grow.This conversation explores AI, Canva, Claude Design, branding, creative work, graphic design, business strategy, positioning, and the future of the design industry from the perspective of someone actively running a premium branding agency. Not from fear, hype, or internet opinions, but from real observations inside the industry as it changes in real time.Links to Connect:Media & speaking: https://kadysandel.comMy skincare branding studio: https://aventivestudio.comFor designers: https://aventiveacademy.com/profitInstagram: https://www.instagram.com/kadysandel/ | 18m 10s | ||||||
| 5/12/26 | Why I Narrowed My Branding Agency to Skincare | EP 213 | Everything can look successful on paper and still feel completely wrong internally. Your business is growing, clients are coming in, the money is there, and technically, everything is working, but creatively, mentally, and emotionally, something feels off. A lot of entrepreneurs, creatives, founders, and business owners stay stuck in this cycle for years because they think the answer is better systems, more motivation, more productivity, or scaling harder, when the real issue is often creative misalignment.At some point, growth changes you. Your interests evolve, your standards evolve, your lifestyle changes, and the business you built five years ago may no longer reflect who you are becoming now. That disconnect slowly drains your creativity, clarity, and energy, even when the business itself is successful.This conversation explores business alignment, burnout, identity shifts, creative evolution, entrepreneurship, branding, personal growth, and what it actually looks like to build a business that feels aligned with your life instead of simply impressive from the outside. Links to Connect:Media & speaking: https://kadysandel.comMy skincare branding studio: https://aventivestudio.comFor designers: https://aventiveacademy.com/profithttps://www.instagram.com/kadysandel/ | 24m 06s | ||||||
| 5/5/26 | How Designers Build Authority and Get High-Paying Clients | EP 211 | You can post consistently, grow your audience, and still struggle to book clients. I see this all the time with talented designers who are doing everything right on the surface but are still not being chosen. The missing piece is not visibility. It is authority. In this episode, I break down what actually builds trust in your design business and why clarity, positioning, and your point of view matter more than posting more content. This is the shift that takes you from being seen to being hired as a creative CEO.You will learn:The difference between visibility and authority in a design businessWhy talented designers stay invisible even when they show up consistentlyHow to position yourself so clients trust you before the callHow content and case studies can turn you into the obvious choiceOpen your notes and get ready to rethink how clients actually choose a brand and web designer.Aventive Academy’s Resources:Fully Booked Designer (6-week biz program) : https://aventiveacademy.com/fullybookeddesigner/From Crickets to Clients: https://aventiveacademy.com/crickets-to-clients/Client Portal for Designers: https://aventiveacademy.com/client-portal/ The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/Brand Guidelines Template: https://aventiveacademy.com/brand-guidelines/ The Creative CEO Accelerator: https://aventiveacademy.com/accelerator | 20m 41s | ||||||
| 4/28/26 | The Problem With Making $10k the Goal as a Freelance Designer | EP 210 | Ten thousand dollars became the number every freelance designer is chasing. It looks like success from the outside, but what most people are not talking about is what it actually takes to get there and whether it is even worth it. I learned this the hard way when I hit that milestone and realized I had built a business that felt overwhelming, not freeing. In this episode, I break down why the number itself means nothing and what actually matters if you want to build a profitable and sustainable design business as a creative CEO.You will learn:Why ten thousand dollars months can still leave you overwhelmed and underpaidHow pricing design services changes everything in your businessThe difference between high volume clients and high value clientsWhat it really takes to grow as a design business owner without working moreGrab a cup of coffee, your notes, and get ready to rethink what success actually looks like in your design business.Aventive Academy’s Resources:Fully Booked Designer (6-week biz program) : https://aventiveacademy.com/fullybookeddesigner/From Crickets to Clients: https://aventiveacademy.com/crickets-to-clients/Client Portal for Designers: https://aventiveacademy.com/client-portal/ The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/Brand Guidelines Template: https://aventiveacademy.com/brand-guidelines/ The Creative CEO Accelerator: https://aventiveacademy.com/accelerator | 15m 45s | ||||||
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