Your Taste Is Your Brand Positioning (Stop Trying to Appeal to Everyone) | EP 221
From Off By 2 : Branding, Business, Money, and Freedom by Kady Sandel
July 7, 2026 · 20 min · Episode 221
About this episode
Kady Sandel discusses the evolution of her branding and design style, emphasizing the emotional connection between personal taste and business identity.
Your design style usually does not appear overnight. It slowly reveals itself through the things you naturally keep returning to over years of building, creating, observing, saving inspiration, buying products, designing spaces, and paying attention to what emotionally resonates with you. This conversation explores branding, creative direction, positioning, minimal design, quiet luxury branding, skincare branding, personal taste, entrepreneurship, and the emotional connection between your identity and the business you build. I talk about why I never wanted to chase clients, how my personal taste slowly shaped my agency, why I became so drawn toward minimal and elevated branding, and how narrowing into skincare finally made my business feel creatively aligned. I also share the difference between having a recognizable design style and making every brand look the same, why I believe strong branding is emotional first, and why I think many creatives ignore the very thing that could actually become their strongest positioning. Links to Connect: Media & speaking: https://kadysandel.com My skincare branding studio: https://aventivestudio.com For designers…
People in this episode
Host: Kady Sandel
Topics covered
- branding
- design style
- entrepreneurship
- minimal design
- emotional connection
- skincare branding
Keywords
- branding
- design style
- minimal design
- skincare branding
- entrepreneurship
- creative direction
Mentioned in this episode
Organizations: aventivestudio.com, aventiveacademy.com, Instagram
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