
Link Building ep 10 : Promoting your content to get links
From SEO Is Not That Hard by Edd Dawson
November 26, 2025 · 11 min · Season 1 · Episode 343
About this episode
The episode discusses a practical system for earning citations and the importance of links in SEO.
Send a text Want links without cold emails or sketchy deals? We dive into a practical system for earning citations by putting useful work in front of the right people, then letting trust and timing do the heavy lifting. Ed Dawson, founder of Keywords People Use, unpacks why links still drive rankings and why they matter even more as AI search surfaces sources in responses. We start with the reality check: buying links and anchor manipulation can waste money or trigger penalties. From there w...
People in this episode
Host: Ed Dawson
Topics covered
- link building
- content promotion
- SEO strategies
- trust in SEO
- AI in search
Keywords
- link building
- SEO
- content promotion
- citations
- AI search
Mentioned in this episode
Organizations: Keywords People Use
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