Link Building ep 6 : Link Building Using Awards

About this episode

This episode discusses a unique link building strategy that involves running awards to earn backlinks and build authority.

Send a text Want more high‑quality links without playing whack‑a‑mole with paid placements or low‑value directories? We walk through a strategy that flips the usual script: stop entering awards and start running them. By becoming the awarding body in your niche, you can earn relevant backlinks from major brands, spark press coverage, and build durable authority that search engines and AI assistants recognise. We begin with why links still matter, especially as ChatGPT, Gemini, Claude, and Pe...

People in this episode

Host: Edd Dawson

Topics covered

• link building
• SEO strategy
• awards
• backlinks
• digital marketing

Keywords

• link building
• awards
• backlinks
• SEO
• digital marketing
• authority
• press coverage

Mentioned in this episode

Organizations: ChatGPT, Gemini, Claude

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