
Link Building ep 9 : Link Building with Ego Bait
From SEO Is Not That Hard by Edd Dawson
November 24, 2025 · 11 min · Season 1 · Episode 342
About this episode
The episode discusses ego bait link building and its importance in gaining recognition and links in the AI era.
Send a text Want links people actually want to share? We unpack ego bait link building and show how to turn recognition into rankings, authority, and AI-era citations. Instead of waiting for links, we create reasons for people and brands to amplify our work by featuring their expertise fairly and visibly. We start with the foundations: why links still matter for Google and why they matter even more as ChatGPT, Claude, Gemini, and Perplexity cite sources. From there, we break down three relia...
People in this episode
Host: Edd Dawson
Topics covered
- link building
- SEO
- ego bait
- digital marketing
- authority
- citations
Keywords
- link building
- ego bait
- SEO
- citations
- authority
- digital marketing
Mentioned in this episode
Organizations: Google, ChatGPT, Claude, Gemini, Perplexity
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