Link Building ep 9 : Link Building with Ego Bait

Link Building ep 9 : Link Building with Ego Bait

From SEO Is Not That Hard by Edd Dawson

November 24, 2025 · 11 min · Season 1 · Episode 342

About this episode

The episode discusses ego bait link building and its importance in gaining recognition and links in the AI era.

Send a text Want links people actually want to share? We unpack ego bait link building and show how to turn recognition into rankings, authority, and AI-era citations. Instead of waiting for links, we create reasons for people and brands to amplify our work by featuring their expertise fairly and visibly. We start with the foundations: why links still matter for Google and why they matter even more as ChatGPT, Claude, Gemini, and Perplexity cite sources. From there, we break down three relia...

People in this episode

Host: Edd Dawson

Topics covered

  • link building
  • SEO
  • ego bait
  • digital marketing
  • authority
  • citations

Keywords

  • link building
  • ego bait
  • SEO
  • Google
  • citations
  • authority
  • digital marketing

Mentioned in this episode

Organizations: Google, ChatGPT, Claude, Gemini, Perplexity

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