Link Building ep 7 : Engineering as Marketing
From SEO Is Not That Hard by Edd Dawson
November 19, 2025 · 11 min · Season 1 · Episode 340
About this episode
The episode discusses how to use engineering as marketing to create tools that generate backlinks and leads.
Send a text What if one small, free tool could earn you more backlinks, leads, and trust than months of blogging? We dive into engineering as marketing, a strategy that turns lightweight, useful tools into link magnets and lead engines, especially powerful as AI search surfaces cited, authoritative resources. I walk through the core idea: build a free tool that solves a real problem right next to your product’s value. From HubSpot’s Website Grader to Ahrefs’ free Backlink Checker, we break d...
People in this episode
Host: Edd Dawson
Topics covered
- link building
- engineering as marketing
- backlinks
- AI search
- lead generation
Keywords
- link building
- engineering as marketing
- backlinks
- AI search
- lead generation
- free tools
- HubSpot
- Ahrefs
Mentioned in this episode
Organizations: HubSpot, Ahrefs
Products: Website Grader, Backlink Checker
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