Link Building ep 4 : Linkbuilding with Digital PR

Link Building ep 4 : Linkbuilding with Digital PR

From SEO Is Not That Hard by Edd Dawson

November 12, 2025 · 10 min · Season 1 · Episode 337

About this episode

The episode explores how to earn authoritative links through digital PR instead of paying for them, emphasizing the importance of creative stories and credible data.

Send a text Want links that don’t vanish with the next algorithm update? We dive into digital PR and show how to earn authoritative coverage that boosts rankings, brand searches, and even AI search citations. Instead of paying for links, we focus on creative stories and credible data that journalists choose to share. We start with why links still move the needle and how AI-driven results increasingly reward sources that get referenced across the web. From there we unpack what makes digital P...

People in this episode

Host: Edd Dawson

Topics covered

  • link building
  • digital PR
  • SEO
  • algorithm updates
  • journalism
  • AI search

Keywords

  • link building
  • digital PR
  • SEO
  • algorithm updates
  • journalism
  • AI search citations
  • authoritative coverage

Mentioned in this episode

Organizations: Digital PR

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