Link Building ep 5 : When Guest Posting Goes Wrong
From SEO Is Not That Hard by Edd Dawson
November 14, 2025 · 12 min · Season 1 · Episode 338
About this episode
The episode discusses the risks of guest posting in SEO, particularly regarding unnatural links and Google's guidelines.
Send a text Guest posting sounds harmless: write for a reputable site, add a link, meet a new audience. But when that link is part of the deal—and it passes PageRank—you could be stepping straight into “unnatural links” territory. We break down a real manual action that cited a guest article as the example, then map a clear path to promote your work without risking your domain. I walk through Google’s stance on guest posts, why intent matters more than money changing hands, and how manual ac...
People in this episode
Host: Edd Dawson
Topics covered
- guest posting
- link building
- SEO
- PageRank
- manual actions
- digital marketing
Keywords
- guest posting
- SEO risks
- PageRank
- manual actions
- digital marketing
- link building
- Google guidelines
Mentioned in this episode
Organizations: Google
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