From B2B basics to brilliance

About this episode

Katy Howell discusses the importance of fixing marketing fundamentals with guests Tejal Patel and Scott Stockwell.

In this episode, Katy Howell sits down with Tejal Patel and Scott Stockwell to break down why fixing the fundamentals is the key to marketing success. While trends come and go, businesses that align marketing with business goals are 37% more likely to succeed, yet only 6% use customer insights effectively—and that’s where the real opportunity lies.

People in this episode

Host: Katy Howell

Guests: Tejal Patel, Scott Stockwell

Topics covered

• B2B marketing
• fundamentals
• customer insights
• business goals
• marketing success

Keywords

• B2B
• marketing success
• customer insights
• business goals
• fundamentals

Mentioned in this episode

Organizations: immediate future

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