Reporting hell to storytelling heaven

About this episode

The episode discusses the importance of data storytelling for marketers and provides insights on how to effectively communicate data to stakeholders.

When your dashboard says nothing and your boss wants everything You’ve got dashboards, metrics, charts galore – but none of it tells a story. Join me and Barnaby Barron from Brandwatch, as we unpack why data storytelling is the skill every marketer needs in 2025. Whether you’re trying to justify a campaign or win a budget battle, this live is for you. You walk away with: • New ways to visualise your data • A better understanding of what your stakeholders need to hear • Clear steps to...

People in this episode

Host: unknown

Guest: Barnaby Barron

Topics covered

• data storytelling
• marketing skills
• visualization
• stakeholder communication
• campaign justification

Keywords

• data storytelling
• marketing
• visualization
• stakeholders
• campaigns
• metrics
• charts

Mentioned in this episode

Organizations: Brandwatch

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