In the Know with Kelly Grafton: Cold call stats that answer your biggest questions

About this episode

Kelly Grafton and Dr. Bitty Balducci discuss cold call statistics and insights for SDRs based on new research data.

In this episode, Kelly Grafton sits down once again with Dr. Bitty Balducci, Assistant Professor of Marketing and cold call researcher, to unpack the questions SDRs ask most often. Using fresh data from MemoryBlue calls, Bitty reveals what the numbers really say about common scenarios and sales techniques. You’ll learn: - The average success rate of cold calls at MemoryBlue and how it compares to Fortune 500 benchmarks - Why longer calls with more back-and-forth exchanges boost the odds of b...

People in this episode

Guest: Dr Bitty Balducci

Topics covered

• cold calling
• sales techniques
• SDR success rates
• marketing research

Keywords

• success rate
• Fortune 500 benchmarks
• call duration
• sales data

Mentioned in this episode

Products: MemoryBlue

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