In The Know with Kelly Grafton | Mastering Cold Call Vocal Cues (Featuring Bitty Balducci)

About this episode

Kelly Grafton and Bitty Balducci discuss the impact of vocal cues on cold calling success.

In Episode 2 of In The Know with Kelly Grafton, Kelly sits down once again with Bitty Balducci, Assistant Professor of Marketing at Washington State University, for a deep dive into how specific vocal cues can make or break a cold call. Together, they break down three key elements — volume, speech rate, and tone — and show how small adjustments can lead to more successful conversations and better conversion rates. Featuring real-world examples and research-backed advice, this episode is a mus...

People in this episode

Guest: Bitty Balducci

Topics covered

• cold calling
• vocal cues
• sales techniques
• communication skills

Keywords

• volume
• speech rate
• tone
• conversion rates
• real-world examples

Mentioned in this episode

Books & works: In The Know, Mastering Cold Call Vocal Cues, In The Know with Kelly Grafton

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