In The Know with Kelly Grafton: How verbal cues drive cold call success

About this episode

Kelly Grafton interviews Dr. Bitty Balducci to discuss the impact of verbal cues on cold call success.

In this episode, Kelly Grafton sits down with Dr. Bitty Balducci, Assistant Professor of Marketing and cold call researcher, to explore how the words you choose can make or break your outreach. You’ll learn: - Why conversational language helps SDRs book more meetings - How formality versus informality shapes connection with prospects - The role of pitch in sounding both human and professional - When casual cues work best and when to add structure - Practical examples from real calls and data...

People in this episode

Guest: Dr Bitty Balducci

Topics covered

• cold calling
• verbal cues
• sales techniques
• marketing

Keywords

• SDRs
• conversational language
• prospects
• pitch
• casual cues

Mentioned in this episode

Books & works: The Know with

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