About this episode
The episode discusses the evolution of AI from chat-based systems to agentic systems that can autonomously manage workflows and outputs in marketing.
We map the shift from chat-based AI to real agentic systems that can run workflows, manage memory, and publish results without constant human babysitting. We break down how to design AI agents like jobs so they stay grounded, cost-controlled, and useful for marketing, SEO, and software work. • tiering AI use from assistance to automation to full agents with memory and tools • writing a clear job description with input, process, and output formats • building an SEO research a...
People in this episode
Host: Matthew Bertram
Guest: Sebastian Chedal
Topics covered
- AI in marketing
- agentic systems
- SEO
- workflow management
- automation
Keywords
- agentic AI
- marketing automation
- SEO research
- AI workflows
- memory management
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