When PR Meets SEO

When PR Meets SEO

From The Best SEO Podcast by Matthew Bertram

July 26, 2026 · 55 min

About this episode

The episode explores the intersection of podcasting, digital PR, and SEO, highlighting their mutual reinforcement and practical strategies for enhancing visibility.

We dig into how podcasting, digital PR, and SEO now reinforce each other, especially as AI search tools pull answers from trusted third-party sources. We also share practical ways to turn press and interviews into long-term visibility while staying grounded when attention brings criticism. • why early podcasting works as a relationship builder and business flywheel • how press placements create credibility and authoritative backlinks • what “AI visibility” means for brands i...

People in this episode

Host: Matthew Bertram

Guest: Jackie Zukerman Delory

Topics covered

  • podcasting
  • digital PR
  • SEO
  • AI search tools
  • visibility
  • credibility
  • backlinks

Keywords

  • podcasting
  • digital PR
  • SEO
  • AI visibility
  • press placements
  • backlinks
  • credibility
  • long-term visibility

Mentioned in this episode

Organizations: AI

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