Better Conversion Goals In Google Ads

About this episode

The episode discusses setting clear conversion goals in Google Ads and the importance of defining personas and lead quality.

We get back to paid ads fundamentals and why AI automation only works when we set clear, revenue-connected conversion goals. We share practical ways to define personas, protect lead quality, and build landing pages that help Google Ads learn what “good” actually looks like. • goal-first thinking for Google Ads and paid social automation • common conversion tracking mistakes that burn budget • building multiple personas and matching each to the right channel • avoiding spam traffic on...

People in this episode

Host: Matthew Bertram

Guest: Jeff Coleman

Topics covered

• Google Ads
• conversion goals
• AI automation
• lead quality
• landing pages
• paid ads fundamentals

Keywords

• conversion tracking
• paid social automation
• spam traffic
• personas
• landing pages

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