SEO Works If You Measure The Right Things

About this episode

The episode discusses the importance of measuring the right metrics in SEO to demonstrate real business value.

We get brutally honest about why traffic is a vanity metric and how SEO only earns budget when it ties to real business outcomes. We lay out the data and reporting foundation you need to walk into the C-suite with confidence, even when attribution is messy and timelines are long. • separating vanity metrics from revenue-driving KPIs • building the business case for SEO with CFO-ready numbers • fixing data quality in Google Analytics and conversion tracking • enforcing ...

People in this episode

Host: Matthew Bertram

Guest: Maggie Swift

Topics covered

• SEO
• business outcomes
• vanity metrics
• data quality
• C-suite reporting

Keywords

• SEO
• vanity metrics
• business outcomes
• data quality
• Google Analytics
• C-suite
• attribution

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