AI, IP, And The New Marketing Rules
From The Best SEO Podcast by Matthew Bertram
March 9, 2026 · 34 min
About this episode
The episode discusses how AI is transforming marketing law and offers strategies for agencies to safeguard their work and clients.
We dive into how AI is reshaping marketing law and what agencies can do today to protect work, clients, and brand trust. Sharon Toerek shares a practical playbook for policies, contracts, and IP strategy while courts and states sort out the rules. • AI ownership and liability questions for agencies • Copyright cases on training data and outputs • State patchwork versus federal pressure on AI rules • Practical guardrails and written AI policies • Contract terms for AI use, warranties, and ind...
People in this episode
Host: Matthew Bertram
Guest: Sharon Toerek
Topics covered
- AI
- marketing law
- intellectual property
- agency protection
- contract policies
Keywords
- AI ownership
- liability
- copyright
- training data
- AI policies
- contract terms
Mentioned in this episode
Organizations: MatthewBertram.com
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