How LLM Search Changes SEO And E-Commerce
From The Best SEO Podcast by Matthew Bertram
May 31, 2026 · 52 min
About this episode
The episode discusses the impact of AI visibility on SEO and E-Commerce with insights from Andrew Higgins.
We talk through what “AI visibility” really means and why marketers are racing ahead of the data, even as consumer behavior shifts toward AI search and AI assistants. We connect SEO fundamentals to GEO and agentic commerce so you can take practical steps instead of getting stuck in paralysis. • AI visibility tools and why the industry lacks a baseline standard • How context and personalization change AI search results • Why LLM analytics is immature and often modelled on simulations ...
People in this episode
Host: Matthew Bertram
Guest: Andrew Higgins
Topics covered
- AI visibility
- SEO
- E-Commerce
- consumer behavior
- AI search
- personalization
Keywords
- AI visibility
- SEO
- E-Commerce
- AI search
- consumer behavior
- personalization
- LLM analytics
Mentioned in this episode
Organizations: MatthewBertram.com
More episodes of The Best SEO Podcast
- Personal Branding For AI Search · August 30, 2026 · 47 min
- Better Conversion Goals In Google Ads · August 24, 2026 · 46 min
- Digital PR For AI Search · August 17, 2026 · 47 min
- When PR Meets SEO · July 26, 2026 · 55 min
- SEO Works If You Measure The Right Things · July 20, 2026 · 45 min
- Traffic Times Conversion Equals Customers · June 22, 2026 · 55 min
Explore listener stats, chart rankings, contacts and more on the The Best SEO Podcast podcast page.