About this episode
The episode discusses the evolution of SEO in the context of AI search and its fundamental principles.
We get real about what AI search changes and what it does not, then map SEO back to fundamentals like attribution, buyer intent, and revenue. We also share how agency teams can use agent workflows and governance to move faster without turning the business into chaos. • Matt’s return, agency ownership changes, and why the timing matters • Cameron’s path from engineering to SEO through referrals and Google Business Profile wins • AI search as a conversation starter with CEOs while fundamenta...
People in this episode
Host: Matt
Guest: Cameron LiButti
Topics covered
- AI search
- SEO fundamentals
- agency workflows
- buyer intent
- revenue
Keywords
- AI search
- SEO
- attribution
- buyer intent
- agency workflows
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