About this episode
The episode discusses the shift in marketing towards AI-first strategies with guest Lynn Ward.
We talk with Lynn Ward about why marketing is shifting from search and retrieve to solve my problem, and why speed is becoming the moat for agencies and clients alike. We break down what AI-first agencies are building right now to protect conversions, reduce bottlenecks, and stay visible as web traffic and SEO change. • search behavior shifting as ChatGPT and other LLMs absorb intent • speed as the new moat for agencies and operators • why agency pricing based on headcount starts to fail • p...
People in this episode
Host: Matthew Bertram
Guest: Lynn Ward
Topics covered
- AI in marketing
- agency strategies
- search behavior
- conversion optimization
- SEO changes
Keywords
- AI-first agency
- marketing shift
- search behavior
- ChatGPT
- SEO
- conversion
- bottlenecks
Mentioned in this episode
Organizations: AI-first agencies
Products: ChatGPT
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