SEO’s New Frontier

SEO’s New Frontier

From The Best SEO Podcast by Matthew Bertram

February 23, 2026 · 1h 6m

About this episode

Duane Forrester discusses the essential skills SEOs need to adapt to AI-driven search and the importance of structured data.

We push past rankings and traffic to map the real skills SEOs need to influence AI answers. Duane Forrester explains the machine layer, vector embeddings, semantic density, and why structured data is a must if you want reliable retrieval. • AI reshapes marketing and elevates SEO’s role across the business • Good SEO foundations as the prerequisite for AI performance • Writing for chunks with high semantic density • Structured data and entity clarity to validate facts • Vector embeddings as t...

People in this episode

Guest: Duane Forrester

Topics covered

  • SEO
  • AI in marketing
  • structured data
  • semantic density
  • vector embeddings

Keywords

  • AI answers
  • SEO foundations
  • semantic density
  • structured data
  • vector embeddings

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