Stop Paying For SaaS You Never Use

About this episode

Matthew Bertram interviews David Albert to discuss changes in SEO and the shift towards custom AI solutions in marketing.

Matthew Bertram sits down with David Albert of CRO Metrics to unpack what is actually changing across SEO, AEO, GEO, LLM visibility, and the modern stack as tools like Claude Code make custom apps and automations feel effortless. • the shift from bloated martech stacks to custom AI middleware and small internal apps • why compliance, governance, and shadow AI access are now daily marketing risks • using guardrails and shared boilerplates to democratize internal tool building ...

People in this episode

Host: Matthew Bertram

Guest: David Albert

Topics covered

• SEO
• AEO
• GEO
• LLM visibility
• martech stacks
• AI middleware
• internal tool building

Keywords

• SEO
• AEO
• GEO
• LLM visibility
• martech
• AI middleware
• automation
• compliance
• governance
• internal tools

Mentioned in this episode

Organizations: CRO Metrics

Products: Claude Code

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