The Bubbles Effect: Marketing + Mindset 3/16

The Bubbles Effect: Marketing + Mindset 3/16

From The Bubbles Effect by Nicole Bernard

March 17, 2026 · 9 min

About this episode

Nicole Bernard discusses the shift to entity-based SEO and its implications for marketing and content strategy.

Hey y'all, it’s Monday, March 16th, and you don't want to miss today's short episode! I dive into one of the biggest shifts happening in marketing right now: entity-based SEO. If you’ve been hearing that phrase pop up lately, you’re not alone. I shared an article about it in Saturday’s newsletter (which, by the way, goes out bi-weekly if you want in), and it ended up being the most clicked link so clearly this is something we all need to be paying attention to. Here’s the simple version: SEO is no longer about just using the right keywords, it’s about being understood. Search engines and AI are now asking: Who are you? What do you do? And how do you connect to everything else online? I chat about how Google is essentially building a “map of the world” through entities (think: people, brands, ideas), why keywords still matter (but aren’t the whole strategy anymore), and how the future of SEO is really about topic authority, depth, and connection. If your content still feels like a collection of random posts… this episode is your sign to shift into building a true content ecosystem. Because the businesses that are going to win? They’re not the ones using the “right” words. They’re…

People in this episode

Host: Nicole Bernard

Topics covered

  • entity-based SEO
  • marketing
  • mindset
  • content strategy
  • topic authority

Keywords

  • entity-based SEO
  • marketing
  • keywords
  • topic authority
  • content ecosystem

Mentioned in this episode

Organizations: Google, AI

More episodes of The Bubbles Effect

Explore listener stats, chart rankings, contacts and more on the The Bubbles Effect podcast page.