The Hidden Value Problem: How Creators and Businesses Lose (and Recover) Millions

About this episode

This episode discusses how creators and businesses can lose and recover hidden value from their assets, with insights from the music industry.

In a digital world where it’s easier than ever to create and distribute content, many business owners and creators are unknowingly losing value from the assets they’ve already built. In this episode of The Business Behind Your Business, host Paul Sweeney is joined by Paul Goldman, Founder and CEO of Muserk, to explore how hidden value slips through the cracks — and how technology can help recover it. Using the music industry as a case study, the conversation reveals why protecting and properl...

People in this episode

Host: Paul Sweeney

Guest: Paul Goldman

Topics covered

• hidden value
• content creation
• business assets
• technology
• music industry
• value recovery

Keywords

• hidden value
• content distribution
• business owners
• technology
• music industry
• value recovery
• assets

Mentioned in this episode

Organizations: Muserk

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