The Hidden 20%

For two years, Ben Branson has sat in the green interviewer chair - asking the hard questions, holding the space, and speaking on behalf of The Hidden 20% community.Today, the chair is flipped.Phoebe De Leiburné - Production Manager and Head Producer of The Hidden 20% steps in as host to interview Ben for the first time.In this conversation, Ben opens up about what drove him to create The Hidden 20% after being diagnosed Autistic at 39 and ADHD six months later. Together, they look back on 120+ episodes, 250 million social media views, two British Podcast Awards and the thousands of messages from listeners who, often for the first time, finally felt seen. They also unpack the uncomfortable truth sitting underneath everything The Hidden 20% has uncovered: what if the number we’ve all been using around neurodivergence is wrong?Ben opens up about why continuing as “just a podcast” no longer felt enough, and why The Hidden 20% is now shifting towards a new chapter...and a new name.This episode is not a goodbye.It’s a thank you, a reflection, a line in the sand, and a rallying cry for what comes next.We are not going anywhere.We are just getting started.We are here.We always have been.And we are not hiding anymore. JOIN THE MOVEMENT:https://hidden20.org/mailing-list● Sign up to our newsletter at https://hidden20.org/mailing-list● Buy a green dot badge at https://hidden20.org/products/badge - 2 for 1 in support of the charity● Write to your local MP about neurodiversity - your voice matters________Host: Ben BransonProduction Manager: Phoebe De LeiburnéVideo Editor: James ScrivenSocial Media Manager: Charlie YoungMusic: Jackson GreenbergHead of Marketing: Kristen Fuller00:00 Introduction02:08 Why Production Manager & Producer Phoebe Is Interviewing Ben07:58 The Original Idea Behind The Hidden 20%11:22 Did Ben Ever Expect The Podcast To Become This Big?18:42 The Most Emotional Moments From The Green Chair23:16 The Guest Conversations That Changed Ben Forever28:04 Listener Messages That Left The Team Speechless34:18 “We Didn’t Just Build A Podcast - We Built A Place People Felt Seen”38:10 Why The Hidden 20% Couldn’t Stay “Just A Podcast”42:56 The Research Suggesting Up To 1 In 3 People May Be Neurodivergent47:44 The Systems Problem Facing Neurodivergent People53:28 Why Awareness Alone Is No Longer Enough57:02 What The Hidden 20% Is Becoming Next1:01:46 The Campaign Ben Says Could Change Everything1:07:12 Why The UK Needs A Different Conversation About Neurodiversity1:12:08 The Hidden 20% Team Behind The Scenes1:17:42 What Ben Has Learned About Neurodivergent People1:22:34 What The Audience Means To Ben1:27:48 “This Is Not Goodbye”1:31:20 The Future Of The Hidden 20%1:34:56 Ben’s Green Dot BadgeThe Hidden 20% is a charity founded by AuDHD entrepreneur, Ben Branson.Our mission is simple: To change how the world sees neurodivergence.No more stigma. No more shame. No more silence.1 in 5 people are neurodivergent. That’s 1.6 billion of us - yet too many are still excluded, misunderstood, or left without support.To break the cycle, we amplify voices, challenge myths, and keep showing up. Spotlighting stories, stats and hard truths. Smashing stereotypes through honest voices, creative campaigns and research that can’t be ignored.Every month, over 50,000 people turn to The Hidden 20% to feel safe, seen and to learn about brilliant brains.With your support, we can reach further, grow louder, and keep fighting for the 1 in 5 who deserve more.Join us at hidden20.org/donate.Become a monthly donor.Be part of our community where great minds think differently.Brought to you by charity The Hidden 20% #1203348______________Follow & subscribe…Website: www.hidden20.orgInstagram / TikTok / Youtube / X: @Hidden20charityBen Branson @seedlip_benIf you'd like to support The Hidden 20%, you can buy a "green dot" badge at https://www.hidden20.org/thegreendot/p/badge. All proceeds go to the charity. Hosted on Acast. See acast.com/privacy for more information.

In this episode, Ben sits down with Dr Shyamal Mashru, Consultant Psychiatrist and Medical Lead for Adult ADHD, for a clear and compassionate deep dive into Rejection Sensitive Dysphoria (RSD).Often misunderstood or dismissed as being “too sensitive,” RSD is explored here as a real, neurological experience - one that can hijack rational thought, flood the body with emotional pain, and quietly shape relationships, work, and self-worth. Dr Shyamal explains what RSD is (and isn’t), how it shows up differently across people, and why ADHD brains may be especially vulnerable.They unpack the science, the role of trauma and hormones, why RSD isn’t currently in the DSM, and what actually helps when rejection hits hard.If rejection feels overwhelming, confusing, or deeply personal - this conversation offers clarity, relief, and language for what you may have been carrying alone.Join us at hidden20.org/donate.________Host: Ben BransonProduction Manager: Phoebe De LeiburnéVideo Editor: James ScrivenSocial Media Manager: Charlie YoungMusic: Jackson GreenbergHead of Marketing: Kristen Fuller00:00 Introduction01:00 Dr Shyamal Mashru’s ADHD Background & Clinical Work03:15 What Surprises Clinicians About ADHD Assessments04:41 Rejection Sensitive Dysphoria Explained: What RSD Is & Why It Hurts09:16 RSD Coping Mechanisms: Shutdown, People-Pleasing & Avoidance11:44 Is It RSD or Something Else? How to Tell the Difference15:05 The Neuroscience of RSD: Why Rational Thinking Switches Off17:27 RSD in Romantic Relationships & Attachment21:33 How to Support a Partner With Rejection Sensitive Dysphoria22:50 How Aware Is Society of RSD?24:38 RSD, Hormones & ADHD: Menstrual Cycle, Perimenopause & Menopause26:33 Is There an Upside to RSD? Emotional Depth & Sensitivity29:56 Can Non-ADHD People Experience RSD?31:55 RSD vs Trauma & Fear of Failure34:46 Why RSD Is More Than “Not Handling Rejection”36:15 Why Rejection Sensitive Dysphoria Isn’t in the DSM40:00 How RSD Shows Up in Children41:29 Early Signs & Patterns Clinicians Look For42:59 How Common Is RSD in ADHD — and When It Appears46:20 Treating RSD: Therapy, Medication & Regulation56:18 The One Thing Dr Shyamal Would Change About RSD AwarenessThe Hidden 20% is a charity founded by AuDHD entrepreneur, Ben Branson.Our mission is simple: To change how the world sees neurodivergence.No more stigma. No more shame. No more silence.1 in 5 people are neurodivergent. That’s 1.6 billion of us - yet too many are still excluded, misunderstood, or left without support.To break the cycle, we amplify voices, challenge myths, and keep showing up. Spotlighting stories, stats and hard truths. Smashing stereotypes through honest voices, creative campaigns and research that can’t be ignored.Every month, over 50,000 people turn to The Hidden 20% to feel safe, seen and to learn about brilliant brains.With your support, we can reach further, grow louder, and keep fighting for the 1 in 5 who deserve more.Join us at hidden20.org/donate.Become a monthly donor.Be part of our community where great minds think differently.Brought to you by charity The Hidden 20% #1203348______________Follow & subscribe…Website: www.hidden20.orgInstagram / TikTok / Youtube / X: @Hidden20charityBen Branson @seedlip_benDr Shymal Mashru @adhdhealthclinicwww.adhdhealthclinic.co.ukIf you'd like to support The Hidden 20%, you can buy a "green dot" badge at https://www.hidden20.org/thegreendot/p/badge. All proceeds go to the charity. Hosted on Acast. See acast.com/privacy for more information.

In part two of this conversation, neurobiologist and author of The Lost Girls of Autism, Gina Rippon, rejoins Ben to focus on the women autism research left behind.Picking up where part one ends, Gina traces how early brain science, diagnostic bias and cultural assumptions combined to hide autistic women in plain sight. She unpacks why autism was framed as a “male condition,” how masking became a survival strategy, and the real cost of decades of late or missed diagnosis.They explore the neuroscience behind prediction and masking, the forgotten female figures in autism’s history, and why the language of “over-diagnosis” risks oversimplifying a much more complex history of under-recognition .Gina also reflects on autistic bullying, and what meaningful change in diagnosis and research could look like next.If you’ve ever wondered why so many autistic women are only being seen now - or why you still don’t feel seen - this conversation is for you. We hope it offers some clarity, context, and hope.Join us at hidden20.org/donate.________Host: Ben BransonProduction Manager: Phoebe De LeiburnéVideo Editor: James ScrivenSocial Media Manager: Charlie YoungMusic: Jackson GreenbergHead of Marketing: Kristen Fuller00:00 Introduction01:00 Gina Rippon’s Career in Autism & Neuroscience02:00 The Brain Questions That Changed Autism Research05:12 Autism & the Brain: Predictive Coding Explained08:11 Why So Many Autistic Women Were Missed09:09 The Forgotten Female Psychiatrist Who Identified Autism Decades Earlier16:52 Autism Diagnosis Ratios: Female vs Male Explained18:02 How Many Autistic Women Have We Missed? The “Overdiagnosis” Myth24:02 Masking in Autistic Women: The Breakthrough Moment29:30 The Reality of Bullying for Autistic Girls31:18 The Cost of Late Autism Diagnosis in Women35:59 Autism, Hormones & PMDD: What Research Still Lacks37:00 Debunking the “Refrigerator Mother” Myth40:15 What Neuroscience Tells Us About the Autistic Brain44:11 Neurodivergent vs Neurodiversity: Why Language Matters46:00 The Future of Autism Diagnosis in Women47:54 What Gives Gina Rippon Hope50:45 Gina Rippon’s Top Tips for Autistic Women51:44 Gina’s Green Dot BadgeThe Hidden 20% is a charity founded by AuDHD entrepreneur, Ben Branson.Our mission is simple: To change how the world sees neurodivergence.No more stigma. No more shame. No more silence.1 in 5 people are neurodivergent. That’s 1.6 billion of us - yet too many are still excluded, misunderstood, or left without support.To break the cycle, we amplify voices, challenge myths, and keep showing up. Spotlighting stories, stats and hard truths. Smashing stereotypes through honest voices, creative campaigns and research that can’t be ignored.Every month, over 50,000 people turn to The Hidden 20% to feel safe, seen and to learn about brilliant brains.With your support, we can reach further, grow louder, and keep fighting for the 1 in 5 who deserve more.Join us at hidden20.org/donate.Become a monthly donor.Be part of our community where great minds think differently.Brought to you by charity The Hidden 20% #1203348______________Follow & subscribe…Website: www.hidden20.orgInstagram / TikTok / Youtube / X: @Hidden20charityBen Branson @seedlip_benGina Rippon https://www.ginarippon.com/If you'd like to support The Hidden 20%, you can buy a "green dot" badge at https://www.hidden20.org/thegreendot/p/badge. All proceeds go to the charity. Hosted on Acast. See acast.com/privacy for more information.

Comedian, presenter and creator Holly Morris joins Ben for a candid conversation about living with AuDHD, the hidden cost of masking, and why being “funny” is often a survival strategy rather than a personality trait.Holly shares how her comedy career grew out of lifelong hyper-vigilance - constantly scanning rooms, people and conversations and how that same awareness fuels both her humour and her exhaustion. She opens up about navigating networking, friendships and online spaces as a neurodivergent adult, and why masking can feel automatic, ingrained, and hard to switch off.They explore Holly’s later diagnoses of ADHD and autism, imposter syndrome, her experience of Emetophobia, and how her Autism and ADHD overlap and show up in daily life. If you’ve ever felt socially switched on but internally depleted, this episode will feel quietly familiar.AD Head to https://bit.ly/hidden20_getdopa and use code Hidden20 for 10% off.Join us at hidden20.org/donate.________Host: Ben BransonProduction Manager: Phoebe De LeiburnéVideo Editor: James ScrivenSocial Media Manager: Charlie YoungMusic: Jackson GreenbergHead of Marketing: Kristen Fuller00:00 Introduction & AD1:48 Holly Morris’ AuDHD Comedy Journey5:04 Masking as an AuDHD Comedian & Networking Pressure8:36 How Masking Shapes Holly’s Online Content13:14 Discovering AuDHD & Living With Emetophobia17:25 Hypervigilance, Anxiety & the AuDHD Nervous System21:50 ADHD vs Autism: How AuDHD Shows Up Day to Day27:30 Being Open About Neurodivergence: Online vs In-Person30:39 Adult Friendships, Social Energy & Neurodivergence44:40 Masking vs Unmasking: What Actually Helps46:48 The Hidden Cost of Being a Neurodivergent Creator50:09 AuDHD, Imposter Syndrome & Self-Doubt51:30 Thinking Differently: Strengths, Creativity & Hope1:02:00 What’s Next for Holly Morris1:10:30 Holly’s Green Dot BadgeThe Hidden 20% is a charity founded by AuDHD entrepreneur, Ben Branson.Our mission is simple: To change how the world sees neurodivergence.No more stigma. No more shame. No more silence.1 in 5 people are neurodivergent. That’s 1.6 billion of us - yet too many are still excluded, misunderstood, or left without support.To break the cycle, we amplify voices, challenge myths, and keep showing up. Spotlighting stories, stats and hard truths. Smashing stereotypes through honest voices, creative campaigns and research that can’t be ignored.Every month, over 50,000 people turn to The Hidden 20% to feel safe, seen and to learn about brilliant brains.With your support, we can reach further, grow louder, and keep fighting for the 1 in 5 who deserve more.Join us at hidden20.org/donate.Become a monthly donor.Be part of our community where great minds think differently.Brought to you by charity The Hidden 20% #1203348______________Follow & subscribe…Website: www.hidden20.orgInstagram / TikTok / Youtube / X: @Hidden20charityBen Branson @seedlip_benHolly Morris @hollymorrisssIf you'd like to support The Hidden 20%, you can buy a "green dot" badge at https://www.hidden20.org/thegreendot/p/badge. All proceeds go to the charity. Hosted on Acast. See acast.com/privacy for more information.

In this episode, Ben sits down with bestselling author, psychologist and behaviour change expert Shahroo Izadi for a deep, honest conversation about ADHD, addiction and how habits really form.Diagnosed with ADHD later in life, Shahroo reflects on how years spent working in addiction services helped her make sense of her own impulsivity, shame cycles and coping strategies - long before she had the language for neurodivergence. Together, Ben and Shahroo unpack why addiction is often misunderstood, how neurodivergent brains are especially vulnerable in a frictionless modern world, and why behaviour change isn’t about willpower or fixing yourself.This is a compassionate, practical conversation about trust, self-belief and designing habits that work with your brain - not against it.Join us at hidden20.org/donate.________Host: Ben BransonProduction Manager: Phoebe De LeiburnéVideo Editor: James ScrivenSocial Media Manager: Charlie YoungMusic: Jackson GreenbergHead of Marketing: Kristen Fuller00:00 Introduction01:26 Shahroo Izadi’s ADHD Diagnosis & Personal Journey08:12 ADHD, Neurodivergence & Addiction: What’s the Link?11:44 Is Addiction a Disease — or a Coping Strategy?13:04 Why Willpower Fails: Understanding Habit Formation16:50 ADHD vs Autism: Impulsivity, Dopamine & Delayed Reward19:08 ADHD & Addiction: Shahroo’s Framework for Sustainable Change29:18 Trusting an ADHD Brain After Years of Self-Criticism33:33 Applying Behavioural Psychology to Living With ADHD36:15 The ADHD Tax: Shame, Avoidance & Hidden Costs39:25 External Dependence, Coping Mechanisms & Control42:03 Shahroo’s 3 Practical Tips for Lasting Behaviour Change52:13 Ben on Addiction & Recovery: Choice Without Deprivation58:47 What We Still Get Wrong About Addiction & Neurodivergence1:02:02 Healthy Habits vs Addiction: Where’s the Line?1:07:21 Addiction, ADHD & Autism: What Needs to Change Systemically1:15:20 Shahroo’s Green Dot BadgeThe Hidden 20% is a charity founded by AuDHD entrepreneur, Ben Branson.Our mission is simple: To change how the world sees neurodivergence.No more stigma. No more shame. No more silence.1 in 5 people are neurodivergent. That’s 1.6 billion of us - yet too many are still excluded, misunderstood, or left without support.To break the cycle, we amplify voices, challenge myths, and keep showing up. Spotlighting stories, stats and hard truths. Smashing stereotypes through honest voices, creative campaigns and research that can’t be ignored.Every month, over 50,000 people turn to The Hidden 20% to feel safe, seen and to learn about brilliant brains.With your support, we can reach further, grow louder, and keep fighting for the 1 in 5 who deserve more.Join us at hidden20.org/donate.Become a monthly donor.Be part of our community where great minds think differently.Brought to you by charity The Hidden 20% #1203348______________Follow & subscribe…Website: www.hidden20.orgInstagram / TikTok / Youtube / X: @Hidden20charityBen Branson @seedlip_benShahroo Izadi @shahroo_izadi www.shahrooizadi.co.ukIf you'd like to support The Hidden 20%, you can buy a "green dot" badge at https://www.hidden20.org/thegreendot/p/badge. All proceeds go to the charity. Hosted on Acast. See acast.com/privacy for more information.

Our Refocus series rewinds the moments too good to miss. Short takes. Big takeaways. No attention span required.To celebrate Christmas 2025, we rewind to Carrie and David Grant talking about life post-diagnosis for Carrie, neurodivergent parenting, unmasking as a family, and how letting go of Christmas pressure can transform life for neurodivergent children and their parents.Join us at hidden20.org/donate.________Host: Ben BransonProduction Manager: Phoebe De LeiburnéVideo Editor: James ScrivenSocial Media Manager: Charlie YoungMusic: Jackson GreenbergHead of Marketing: Kristen FullerThe Hidden 20% is a charity founded by AuDHD entrepreneur, Ben Branson.Our mission is simple: To change how the world sees neurodivergence.No more stigma. No more shame. No more silence.1 in 5 people are neurodivergent. That’s 1.6 billion of us - yet too many are still excluded, misunderstood, or left without support.To break the cycle, we amplify voices, challenge myths, and keep showing up. Spotlighting stories, stats and hard truths. Smashing stereotypes through honest voices, creative campaigns and research that can’t be ignored.Every month, over 50,000 people turn to The Hidden 20% to feel safe, seen and to learn about brilliant brains.With your support, we can reach further, grow louder, and keep fighting for the 1 in 5 who deserve more.Join us at hidden20.org/donate.Become a monthly donor.Be part of our community where great minds think differently.Brought to you by charity The Hidden 20% #1203348______________Follow & subscribe…Website: www.hidden20.orgInstagram / TikTok / Youtube / X: @Hidden20charityBen Branson @seedlip_benCarrie Grant @carriegrantsaysDavid Grant @davidgrantsays_If you'd like to support The Hidden 20%, you can buy a "green dot" badge at https://www.hidden20.org/thegreendot/p/badge. All proceeds go to the charity. Hosted on Acast. See acast.com/privacy for more information.